Radisson Inn & Suites Disrupts Upper Midscale Segment Peaking Owner Interest

April 11, 2022

MINNEAPOLIS—Following its successful launch last month, the Radisson Hotel Group Americas Development team took Radisson Inn & Suites on the road to drive momentum and awareness for the brand. Radisson Inn & Suites hosted a series of events in Chicago, Dallas, Denver, and Toronto, with an upcoming final stop in Minneapolis at the end of April. At each event, development leaders met with current and prospective hotel owners and developers to discuss the brand’s unique amenities and lifestyle personality.

“Taking Radisson Inn & Suites on the road after an exceptional launch has been an incredible experience,” says Phil Hugh, chief development officer, Radisson Hotel Group Americas. “Radisson Inn & Suites was inspired by the feedback we received from hotel owners and developers. The need for an upper midscale, limited-service hotel brand in metropolitan markets touting the Radisson name was undeniable. The response we have received at our road shows has been phenomenal, as we heard the excitement first-hand from hotel owners and developers. They are thrilled that we listened, and we are now offering a brand that is exactly what they wanted. Since the brand’s launch, my team has received countless phone calls from owners and developers expressing interest in the brand, and we fully anticipate signing 100 Radisson Inn & Suites over the next 12 months.”

The owner-driven brand is disrupting owner and consumer expectations. Throughout the road shows, owners repeatedly remarked that the design elements that differentiate Radisson Inn & Suites include the café inspired lobby and the Creative Content Studio. The café inspired lobby gives guests a place to truly connect at all hours of the day, encouraging people to gather to work, play, relax, and more, like an urban coffee shop. While the Creative Content Studio features state-of-the-art monitors, gaming chairs, and a high-speed Internet connection for social media content creation or video gameplay, allowing guests to combine work and pleasure organically.

The Radisson Inn & Suites launch celebrations will continue throughout AAHOACON22. The tradeshow booth for Radisson Inn & Suites will showcase all the brand’s offerings, featuring its own café inspired lobby where visitors can select from a menu of gourmet coffee. Additionally, there will be a champagne toast and reception at the brand’s booth on Wednesday, April 13, from 3 p.m. – 5 p.m. ET.

Related Articles

Back to top button