NORTH LAS VEGAS – Ojos Locos Sports Cantina Y Casino and the newly rebranded Hotel Jefe will officially make their public debut on Feb. 6. A collaboration between Las Vegas-based Fifth Street Gaming (FSG) and Dallas-based Ojos Locos Sports Cantina, the newly renovated gaming and entertainment destination represents the first U.S. hotel-casino dedicated to the Latino community. Replacing the Lucky Club Hotel & Casino at 3227 Civic Center Drive in North Las Vegas, the completely reimagined resort features Ojos Locos Sports Cantina as its dining, entertainment and nightlife centerpiece.
Ojos Locos Sports Cantina Y Casino encompasses a 10,000-square-foot casino and an expansive restaurant able to accommodate nearly 300 guests. The new interior elements offer a rustic welcoming vibe, with décor dominated by whitewashed, reclaimed wood and corrugated tin roofs reminiscent of the beachside bars typically seen at Mexico’s coastal resorts. An enormous video poker bar with 35 seats greets guests upon entry, and Ojos Locos’ famous “chicas”—the venue’s cocktail servers and bartenders—bring “fun and fiesta” to the atmosphere. Thanks to their warm hospitality along with 200 new slot and gaming machines, the all-new JefeBet Rewards program, a brand-new sports book and 90 TV screens throughout the property’s dining, gaming and entertainment areas, Ojos Locos Sports Cantina Y Casino will become the region’s most desirable destination for both casino gaming and sports viewing.
At the adjacent Hotel Jefe, a Fifth Street Gaming property, all 90 rooms and suites are in the midst of a major renovation, with approximately 40 percent completed and the remainder scheduled to be finished by the conclusion of 2023. New elements include brightly colored accent walls and artwork, luxurious bedding and sleek, contemporary bathrooms featuring decorative tile work in white-and-gold or gray-and-white palettes.
“After two years of planning and collaboration, we are overjoyed to introduce this new gaming and entertainment destination catering to the Latino community,” said Seth Schorr, chief executive officer of Fifth Street Gaming. “We are grateful to Ojos Locos for joining us in this endeavor and to our valued customers whose enthusiasm inspired us to create a development just for them.”
“We are excited and honored to collaborate with Fifth Street Gaming on this flagship location, allowing us to bring the first-ever Ojos gaming experience to market,” added Laura Caudillo, vice president of growth at Ojos Locos Sports Cantina. “We look forward to welcoming the Latino community with our excellent service, delicious food and fun-filled atmosphere.”
For more information about Ojos Locos Sports Cantina Y Casino and Hotel Jefe please visit HotelJefe.com.
About Fifth Street Gaming
Fifth Street Gaming (FSG) is a full-service hospitality and casino management company based in Las Vegas. Recognized as one of the gaming industry’s top local independent management companies, FSG delivers excellence in guest experience, leadership and profitability. With a diverse portfolio of thriving Las Vegas casinos and gaming taverns, innovative restaurants and bar concepts and a revolutionary new eSports platform, FSG remains grounded in its foundation of entrepreneurial spirit and integrity. The company has catered to the Latino market since 2006, most notably through the operations of the Lucky Club Hotel & Casino and Silver Nugget Casino. For more than 15 years, FSG has served the Latino community and produced hundreds of concerts with Mexican and Colombian artists, Mexican rodeos and food festivals.
About Ojos Locos Sports Cantina
Ojos Locos was founded in 2010, opening its first location in Dallas, Texas. Built to cater to the Latino community, Ojos Locos offers comfortable laid-back sports cantina where guests can sit back and relax after a hard day’s work, watch their favorite team play, party with friends, dine with family and enjoy outgoing and friendly service by one of the cantina’s “Chicas Coquetas y Bonitas.”
¿Qué es Ojos Locos? Ojos Locos means Crazy Eyes in inglés. When guests enter, they see state-of-the-art, wall-to-wall HD TVs broadcasting deportes all day. Not the typical sports cantina, Ojos Locos offers delicious, made-from-scratch Mexican comida, ice-cold 29-degree-Fahrenheit cerveza and crazy drinks to keep patrons coming back for more. With 18 locations in three states across the country, Ojos Locos is growing rapidly.