DALLAS–Economy lodging brand Motel 6 celebrates its 60th anniversary on June 25 by reflecting on its groundbreaking contributions to the hospitality industry and giving thanks to the team members, owners and guests who have helped the franchise grow into the iconic brand it is today.
“Travelers know the iconic glow of our ‘6’ logo means they’ve found a comfortable place to rest no matter where their journey takes them,” said Rob Palleschi, CEO of Motel 6. “We believe everyone has the right to travel and remain committed to building upon that value proposition and longstanding legacy of the ‘6’.”
Motel 6 began in response to a simple, unmet need: provide affordable, clean and comfortable lodging. With this vision, the economy lodging segment was born in 1962 when the lights turned on at the first Motel 6 location in Santa Barbara, Calif. for just $6 a night.
Since its founding, Motel 6 has executed an ambitious and strategic development plan, making it the largest stand-alone brand in the economy segment with more than 1,400 Motel 6 and Studio 6 locations throughout the United States and Canada. The brand continues to deliver on its value proposition through a suite of innovative offerings that meet guests’ needs, including Motel 6 Classic, Studio 6 Extended Stay, Studio 6 Suites, and a Dual Brand.
Looking toward its next 60 years, Motel 6 and Studio 6 will keep its purpose at the forefront, to Leave the Light On for its guests and make travel accessible to everyone.