LOS ANGELES–Providing turnkey lifestyle hospitality solutions to owners and developers of real estate, lifelong luxury hoteliers Dan Daley and Kim Walker have partnered to launch Ten Five, a new type of integrated hospitality investment and management company.
From repositioning existing properties to developing and creating entirely new brands or assets, Ten Five’s solutions are informed by a track record of proven successes in lifestyle hospitality development, marketing and operational execution. Combining over 50 years of experience and supported by an executive team including EVP of Brand Experience and Partner, Sebastian Puga and Managing Partner, Food and Beverage, Giancarlo Pagani, Ten Five provides a breadth of expertise, spanning development and investment; branding and repositioning; lifestyle hotel management; restaurant, events and nightlife conception and execution.
Founded in 2021, Ten Five operates several luxury properties and is actively expanding in some of the world’s most competitive and visible markets including Miami, Los Angeles, Washington D.C, New York and Las Vegas. The company most recently launched three unique projects in Los Angeles. In the heart of Hollywood, Ten Five opened two lifestyle hotels and a 30,000 sq.ft of state-of-the-art event space, together offering two rooftop lounges and three world class restaurants.
In Los Angeles, Ten Five recently opened Mother Wolf with famed LA Chef Evan Funke inside the historic Citizen News building, and KA’TEEN with acclaimed Chef Wes Avila. Ten Five is also preparing to open Mes Amis alongside pastry master Chef Lincoln Carson. In August 2021 Ten Five, opened the Cote D’Azur inspired rooftop lounge, Bar Lis, while December saw the opening of the Pioneertown inspired live music and rock n’ roll bar, Desert 5 Spot.
Dan Daley, CEO and Co-Founder at Ten Five shares “Ten Five was born out of a desire to create a new type of hospitality company – one that specializes in all stages of the development and operational cycle, from creative ideation and execution of unique F&B concepts to hotel operations as well as marketing and programming. The company’s purpose is to push boundaries in everything we do. In our hotels, restaurants, and nightlife experiences, we want to re-define the hospitality industry. Our expertise focus on a very specific type of project, often defined by significant food & beverage programs and public space activations.”
Chief Marketing Officer and Co-Founder, Kim Walker adds: “Ten Five’s capabilities go beyond the traditional hospitality group, offering a team of best in class creative experts skilled at concepting, developing and marketing venues with incredible design, authenticity, character, and originality. We look to see where the market is headed, not where it is.”
CEO and Co-Founder, Dan Daley, leads the company’s growth and execution strategy in addition to overseeing the day to day performance of the company’s portfolio. In addition to Ten Five, Dan also serves as a partner in Los Angeles based developer, Relevant Group. Daley’s career began in food and beverage, working for notable companies such as Gerber Group and Tao Group before moving into hotel operations with Dream Hotel Group and PUBLIC Hotels, and eventually development. He holds a bachelor’s degree in International Affairs from Georgetown University.
Kim Walker, Chief Marketing Officer and Co-Founder, oversees all aspects of brand development, marketing and communication efforts for the company’s portfolio of assets. Walker has over thirty years of marketing experience, beginning her career at Morgans Hotel Group under Ian Schrager. There, she rose to the position of chief marketing officer, a position she held for over ten years. Following Morgans Hotel Group, she founded her own boutique creative agency, Sidework, which helped brands build and maintain cultural relevance, increase awareness and, ultimately, generate revenue and brand equity. Kim graduated from Boston University with a major in Finance and a minor in Hospitality.
Sebastian Puga, EVP of Brand Experience and Partner, is responsible for creating the company’s pioneering and innovative brands. Prior to joining Ten Five, Sebastian was the VP of Brand Experience for PUBLIC Hotel, where he helped develop and manage brand experiences, entertainment, nightlife programming, F&B positioning, social media and PR strategies. He was previously the Director of Brand Marketing & Entertainment for Morgans Hotel Group, The Standard Hotels & Sixty Hotels. Working alongside other notable hospitality icons Andre Balazs and Jason Pomeranc. He received his bachelor’s degree in Business Administration with a major in Marketing from Florida International University, with a minor in Hospitality Management.
Giancarlo Pagani, Managing Partner, Food & Beverage, is responsible for the overall success of Ten Five’s restaurant and nightlife venues. Prior to joining Ten Five, Giancarlo held various leadership positions with several highly accoladed companies, such as SBE, SLS Hotels, Mina Group, Think Food Group, and Related Group. Giancarlo has opened over twenty-five successful concepts throughout Los Angeles, Las Vegas, and Miami.