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Indigo Road Hospitality Group To Assume Ownership & Management Of Snowbird Mountain Lodge In Robbinsville, NC

August 2, 2022

CHARLESTON, SC—The Indigo Road Hospitality Group (IRHG) which owns, operates, and manages restaurants and boutique hotels across the U.S., has acquired Snowbird Mountain Lodge in Robbinsville, NC, and assumed management of the property. IRHG partnered with Madison Capital Group, LLC, a private investment and advisory firm based in Charlotte, NC and Charleston, SC; and JPW Development, a boutique private real estate firm based in Asheville, NC specializing in the acquisition, renovation and preservation of historic properties. Terms of the transaction were not disclosed.

“Accompanying Skyline Lodge and The Flat Iron Hotel, Snowbird Mountain Lodge marks Indigo Road’s third property in North Carolina,” said Larry Spelts, president of Lodging & Lifestyle Adventures at The Indigo Road. “As we grow our portfolio of unique, experience-driven properties, we are particularly drawn to those where we believe we can add value and deliver our high-touch hospitality. Snowbird was spellbinding from the moment we saw the historic lodge and its majestic views of the Smoky Mountains.”

Designed by Asheville architect Ronald Greene, best known as the designer of the Jackson Building, North Carolina’s tallest skyscraper when completed in 1924, the Main Lodge was built in 1940–1941 for Arthur Wolfe, a travel agent, and his brother, Edwin, a realtor and builder. Over the years, Snowbird has had 10 owners. Before selling the property to The Indigo Road, Robert Rankin, and his wife, Mandy, owned the property and completed many of Snowbird’s more well-known upgrades and additions.

Since its inception, the Main Lodge has undergone several major renovations, including the addition of a new heating and air system, new windows, new wiring and plumbing pipes, new exterior siding, the dining terrace, and bathroom upgrades. Several cottages have been added to the property over the years, including Wolfe Cottage, which offers a shared front porch with rockers, and private individual back decks with a two-person hot tub on each room’s deck, and Chestnut Lodge, large luxury guestrooms with the panoramic views of the Smoky Mountains. The Forest Chapel, Snowbird’s newest building, is designed for the privacy of two, or to share a celebration with up to 60 people.

“Snowbird is a remarkable place offering guests the chance at an intimate stay in a 1940s mountain lodge amid gorgeous natural surroundings,” said Philip Woollcott, founder and managing principal at JPW Development. “As a Western North Carolina native, I jumped at the opportunity to become a steward of Snowbird. Having collaborated with Indigo Road on Skyline Lodge in Highlands, NC and the current redevelopment with them of the historic Flat Iron building in Asheville, it was a perfect fit.”

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