March 24, 2023
Hoteliers Jon Blanchard and Nicolo Rusconi of BLVD Hospitality, in partnership with ESI Ventures, announced the re-launch of Santa Monica’s iconic hotel The Georgian. Perched above the Santa Monica waterfront on Ocean Avenue, The Georgian has been a fixture of the Southern California coastline since its debut in 1933 and will re-open to the public on April 3.
Steeped in the history of old Hollywood, the famed Art Deco property has seen several iterations over the years, with regular guests including Charlie Chaplin, Clark Gable, Marilyn Monroe and First Mother Rose Kennedy. The hotel’s opening coincided with the start of the golden age of hospitality and was the dream of renowned Californian hotelier, Mrs. Rosamond Borde, who commissioned celebrated architect Mr. M. Eugene Durfee to design a hotel of grand proportions. Dramatic in appearance but with a cozy, intimate feel, the landmark property has been lovingly restored to its former glory.
A destination where global culture intersects with Californian charm, The Georgian has been carefully restored by Blanchard and Rusconi through the eye of leading interior architecture and design firm, Fettle, with architecture by HLW, alongside branding and experience company Corso Marketing Group. Maintaining the original concept’s striking features and presence throughout, complemented by thoughtful design, the property offers 84 keys – with 56 classic rooms and 28 one bedroom suites – with sweeping ocean views.
Overlooking the California coastline, the building’s unmistakable turquoise façade has pride of place on Ocean Avenue, where the architecturally stunning property’s timeless elegance and historic significance is on full display. Fettle’s design offers a glimpse into the hotel’s 1930’s heyday which underscores its inherent traditional elements.