DALLAS—G6 Hospitality, owner, operator and franchisor of the Motel 6 and Studio 6 brands, today announced the opening of a new construction dual-brand Motel 6/Studio 6 in North Platte, Nebraska—the first in the area to feature the iconic brand’s new design, which was announced at the Americas Lodging Investment Summit last year. The new hotel, owned by Highland Hospitality, LLC, will provide additional lodging options in the area, whether in town for just a night or for a longer stay.
“We are thrilled to bring a newly constructed dual-brand Motel 6/Studio 6 property to North Platte,” said Mike McGeehan, Chief Development Officer, G6 Hospitality. “Offering both our Motel 6 and Studio 6 brand experiences under one roof caters to our guests’ varied lifestyle and travel needs, be it leisure or business, and allows our owners the opportunity to attract two different guest segments to the property.”
The dual-brand hotel is located at 2701 Halligan Drive in North Platte, Nebraska, and houses the second Studio 6 branded hotel in the state. The property is the first in the state to feature the latest Motel 6 and Studio 6 prototype rolling out in select locations throughout the U.S. The modern, clean design includes elements such as new sleek wood-effect flooring, white quartz countertops and a bold sophisticated color palette featuring teal and yellow, with secondary colors of red, warm grays and white. Located near the Platte River and the scenic Iron Eagle Golf Course, the location boasts 91 total guest rooms, divided almost evenly between the Motel 6 and Studio 6 design layouts. All 46 of the Studio 6 rooms include kitchenettes, perfect for those long-term guests, and every room on the property includes a memory foam mattress on the bed. As with all Motel 6 and Studio 6 locations, four-legged family members are also welcome.
Motel 6 recently announced “Clean@6,” a comprehensive initiative designed to ensure that guests feel confident when staying at any of the brands’ nearly 1,400 locations across the U.S. and Canada. Since the onset of the global health crisis, the company has partnered with medical experts and its franchise owners to adopt a thoughtful and proactive approach to serve guests and protect against the spread of viruses. The approach includes enhanced cleaning and sanitization protocols, as well as social distancing in all common areas.