CHARLOTTE, NC—Extended Stay America (ESA), the leading brand in the mid-scale extended stay segment in the United States, announced today the addition of Mark Williams as Managing Director, Franchise Development.
In this role, Williams will be responsible for continuing to grow ESA’s footprint throughout North America through franchise conversions and new build properties. Williams will report directly to Judi Bikulege, Chief Investment Officer, who will lead the company’s franchising business. Prior to joining ESA, Williams served as Senior Vice President for Radisson Hotel Group, overseeing franchise development for the Eastern United States and Canada. He has also held senior franchise management positions at Red Lion, Vantage Hospitality, G6 Hospitality, and Best Western International.
“With the recent opening of five newly constructed hotels and an additional seven in various stages of construction, ESA has successfully demonstrated we can build and deliver our new prototype on time and on budget. This provides our franchisees the opportunity to build a great product at an attractive price.” said Judi Bikulege, Chief Investment Officer, Extended Stay America. “We are excited to have such a highly respected and experienced franchise development executive such as Mark join our team to continue to grow our franchise system.”
“As the only franchisor in America focused exclusively on the extended stay segment, we have unique expertise in delivering extended stay customers to our franchisees. Together with the leading brand name in the segment, ESA has a demonstrated value proposition for the franchisee community. In addition, the resiliency of our business model has been amply demonstrated in our performance during the Covid-19 pandemic” stated Bruce Haase, CEO and President, Extended Stay America. “We continue to invest in our franchising business to deliver greater value to our franchise partners.”