Choice Hotels International Inc. has entered into a strategic agreement with Circus Circus Hotel & Casino for the Las Vegas property to join the Ascend Hotel Collection. Guests will now be able to book Circus Circus rooms directly through Choice channels, while further enhancing the Choice Privileges loyalty program by allowing members to earn and redeem points at the Las Vegas Strip property.
“We’re always seeking new ways to deliver exceptional value to Choice Hotels guests,” said Pat Pacious, president/CEO, Choice Hotels. “One of the ways we do that is through thoughtful alliances like the one with Circus Circus, which adds more fun and entertainment for guests. Teaming with Circus Circus—the 11th largest hotel in the U.S.—enables the resort to tap into our award-winning global reservation system of more than 7,000 hotels, while providing our more than 52 million loyal Choice Privileges members with another incredible vacation opportunity to earn and redeem perks—making this addition a win for everyone.”
Circus Circus, a family-friendly hotel, features the world’s longest-standing permanent circus, an indoor amusement park and outdoor water park.
“Circus Circus adds more than 3,700 rooms to Choice’s upscale portfolio, allowing guests to stay in the epicenter of Las Vegas with fantastic accommodations and access to top-notch entertainment for the whole family,” said Mark Shalala, SVP, upscale franchise development, Choice Hotels. “Whether one of the largest hotels on the Strip, a quaint mountain inn—or any unique upscale property in between—savvy hoteliers continue to pick the Ascend platform because they can maintain their independence while being backed by the power of the Choice Hotels global brand. Further, Ascend is beloved by guests for its ability to meet their unique needs—which is precisely why we’re thrilled to delight them with another amazing option in Circus Circus.”
Shana Gerety, SVP, operations, Circus Circus, added, “As one of the Strip’s founding hotels, Circus Circus has a rich tradition of delivering unmatched service and iconic experiences to Las Vegas visitors. Working with Choice Hotels and the Ascend Hotel Collection through this alliance not only enables us to build on this enduring guest promise for decades to come but provides Circus Circus with a competitive edge to reach new guests and markets through leading hospitality technology and powerful distribution channels.”