PHOENIX—Best Western Hotels & Resorts (BWHR) announced today the launch of its latest campaign: Hit the Road with Best Western, which alleviates the strain of travel costs and helps guests hit the road for a much-needed summer break.
Through the campaign, Best Western Rewards (BWR®) members are given the opportunity to put some money back in their pockets and rediscover the power of travel this summer. By tapping into three exciting rewards promotions, guests can get back out on the open road while enjoying a safe stay at Best Western-branded properties. The three Hit the Road with Best Western promotions include:
· Purchase Best Western gift cards and receive a bonus. For every individual $100 Best Western gift card purchased, customers will receive a $20 bonus gift card. No registration is required and the offer can be accessed at the following link between June 1 and September 30, 2020: https://www.bestwestern.com/en_US/offers/travel-card.html
· Travel by car and Best Western will cover your gas. Valid from June 15 to August 31, 2020, any member staying at a Best Western-branded hotel and visiting by car during the promotional period will receive a $25 Best Western Travel Card® (gift card). Registration will be required.
· Stay with Best Western this summer and earn a $25 gift card. BWR members who stay one eligible night between June 22 and September 7, 2020 at any Best Western-branded hotel in the U.S. or Canada will earn a $25 Best Western gift card. Registration will be required.
“The world of travel has changed in 2020 and while there’s no denying that our travel plans will look a little different in the months ahead, we believe people will always find a way to explore the world around them,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for BWHR. “As the pent-up demand for travel begins to unleash, we know that many people will choose to hit the road this summer, opting for short-haul getaways, road trips and staycations. Hit the Road with Best Western is a powerful campaign that delivers tremendous value and instant gratification to our valued guests and we’re proud to play a small part in helping them rekindle their love for travel this summer.”
This announcement is the latest example of BWHR’s commitment to supporting its guests through the COVID-19 health crisis. BWHR was the first in the industry to extend loyalty status to its BWR members whose travel plans have been greatly impacted by travel restrictions and cancellations resulting from the COVID-19 pandemic. The company also implemented an updated cancellation policy offering enhanced flexibility to its travelers. Additionally, BWHR launched an industry-leading cleaning program, We Care Clean, which delivers an enhanced commitment to keeping guests safe and healthy when staying at Best Western-branded hotels across North America.
BWHR has transformed into a vibrant hospitality company with 18 distinct brand offerings across every market segment from economy to luxury. In recent years, BWHR has revitalized its properties across North America as owners invested a staggering $2 billion in property improvements and renovations. BWHR’s commitment to innovation and improvement has enabled the company to achieve record RevPAR Index, unrivaled industry recognition and unprecedented guest satisfaction.