An Interesting Application for Hotel AI Is Guest Segment Suggestions

By Larry and Adam Mogelonsky | February 24, 2025

Hotels depend on segmentation, but why stop at just three (leisure, corporate, group)? With advancements in data streaming, APIs, data warehousing and AI-driven analytics, hotels can now achieve an unprecedented level of granularity in their KYC (know your customer) efforts. Understanding guest behaviors – where they book, why they choose a property and how they spend – has evolved from …

Already a member? Login

Join Hotel Interactive Premium to help you get ahead of the curve.

Learn more

Hotels depend on segmentation, but why stop at just three (leisure, corporate, group)? With advancements in data streaming, APIs, data warehousing and AI-driven analytics, hotels can now achieve an unprecedented level of granularity in their KYC (know your customer) efforts. Understanding guest behaviors – where they book, why they choose a property and how they spend – has evolved from …

Already a member? Login

Join Hotel Interactive Premium to help you get ahead of the curve.

Learn more