The new project pipeline is the lifeblood of any brand and while development has slowed considerably over the past two years since the pandemic, at least two major upper-midscale brands—Embassy Suites by Hilton and the newly launched Radisson Inn & Suites—have recently seen a marked uptick in interest in new build opportunities.
Embassy Suites by Hilton—which has more than 255 hotels in five countries and territories and a pipeline of 40 properties—is scheduled to debut 8 new properties in 2022. The newest location in Round Rock, TX, Embassy Suites by Hilton Round Rock, opened on April 4.
Other notable upcoming opening for the all-suite brand include the 506-room Embassy Suites by Hilton Nashville Downtown, the largest Embassy Suites property in the U.S., and Embassy Suites by Hilton Aruba Resort, its first resort in the island vacation destination that will begin accepting reservations this fall.
“Embassy Suites by Hilton continues to be an industry-leading brand within the all-suites category, and 2022 is proving to be an active year for the brand,” stated Bonnie Campagnuolo, global head, Embassy Suites by Hilton. “Whether our guests are traveling for business or leisure, we have some really exciting openings coming up, in every kind of destination – including city centers, beachfront locales and up-and-coming markets.”
Other Embassy Suites locations scheduled to open in 2022 include Atlanta Airport North in Hapeville, GA; Alpharetta Halcyon in Alpharetta, GA; Bowling Green, KY; and Panama City Beach, FL.
Meanwhile, Radisson announced the newly launched Radisson Inn & Suites brand expects to sign 100 development deals in the next 12 months. The Radisson Hotel Group Americas Development team recently brought Radisson Inn & Suites on the road to drive momentum and awareness for the brand.
Radisson Inn & Suites hosted a series of events in Chicago, Dallas, Denver, and Toronto, with an upcoming final stop in Minneapolis at the end of April. At each event, development leaders met with current and prospective hotel owners and developers to discuss the brand’s unique amenities and lifestyle personality, according to the company.
“Taking Radisson Inn & Suites on the road after an exceptional launch has been an incredible experience,” said Phil Hugh, chief development officer, Radisson Hotel Group Americas, in a press release. “Radisson Inn & Suites was inspired by the feedback we received from hotel owners and developers. The need for an upper midscale, limited-service hotel brand in metropolitan markets touting the Radisson name was undeniable. The response we have received at our road shows has been phenomenal, as we heard the excitement first-hand from hotel owners and developers. They are thrilled that we listened, and we are now offering a brand that is exactly what they wanted. Since the brand’s launch, my team has received countless phone calls from owners and developers expressing interest in the brand, and we fully anticipate signing 100 Radisson Inn & Suites over the next 12 months.”
The owner-driven brand is disrupting owner and consumer expectations. Throughout the road shows, owners repeatedly remarked that the design elements that differentiate Radisson Inn & Suites include the café inspired lobby and the Creative Content Studio, according to the company. The café inspired lobby gives is designed to give guests a place to truly connect at all hours of the day, encouraging people to gather to work, play, relax, and more, like an urban coffee shop. While the Creative Content Studio features state-of-the-art monitors, gaming chairs, and a high-speed Internet connection for social media content creation or video gameplay, allowing guests to combine work and pleasure organically, according to the company.