JW Marriott Names Aishwarya Rai Bachchan Global Brand Ambassador

June 22, 2026

JW Marriott has appointed Aishwarya Rai Bachchan as global brand ambassador for its “Stay in the Moment” platform.

Bachchan will be featured in international brand campaigns across film, print and digital platforms. She also will participate in brand experiences in India and select global markets.

The appointment comes as Marriott International continues to focus on India as a growth market. JW Marriott operates more than 130 hotels in 41 countries and territories, with India among the brand’s major portfolios and development pipelines.

“Aishwarya’s global stature, warmth, and authenticity make her a natural embodiment of JW Marriott and an ideal partner for the brand,” said Bruce Rohr, vice president and global brand leader for JW Marriott. “She brings a thoughtful, grounded presence that reflects the way our guests seek to travel — with intention and a sense of connection.”

Bachchan has worked across cinema, fashion, philanthropy and international cultural platforms for more than two decades.

“Travel has always been an important part of my life, both personally and professionally,” Bachchan said. “The most meaningful experiences are often the quietest ones, when you are fully aware of where you are and who you are with. JW Marriott’s philosophy of being present and in the moment speaks to that awareness. I am honored to represent a brand that values presence and purpose in equal measure.”

JW Marriott is part of Marriott International’s luxury portfolio and participates in Marriott Bonvoy, the company’s travel program.

***