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How often do you get the exact room you thought you booked?
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Branding Success Log In to Vote
Generally, are hotel companies doing a good job at creating distinct separate brands within brand families?
Absolutely
21% 
Somewhat
44% 
Not sure
10% 
Not at all
26% 
This poll has 21 reader comments.
" Brands (Holiday Inn Express) want consistencies on a national level. "
" SOme better than others, though they all give it a lot of attention "
" all they are selling are brands!! "
" barely "
" Most new brand names are inane and unmemorable. "
" They all run together. So many are so similar and they think that having the same bedding will create a brand. It's all about service. Unfortunately most brands and franchisees DO NOT KNOW how to train their co-workers on how to create a distinct customer experience. For instance, I stayed at a Hilton in Dallas. Their commitment is that if you are not satisfied, you do not pay. I had a horrible experience and had to check out. I complained to the manager. Nothing was done. I called corporate and never received any follow up. Nordstroms, on the other hand, ensures that the customer experience is what stands out. Great product can be purchased anywhere these days. But great service is VERY hard to come by. "
" We all share many of the same features... "
" 'Over Branded' "
" There are some similarities but if you know there is enough of a separation "
" Rooms are very comparable so are services "
" Most big companies like Hyatt, Hilton, Marriott, Starwood have the 'Trendy' brand category. Ask the consumer which belongs to who and whats the difference and I can assure you no one will know. "
" While many companies are trying to cover all categores from limited service to luxury, sometime the in between categories don't have much of differentiation. Sometimes the companies own brands compete against each other. "
" like the Comfort inn and comfort suites. Named the same but should be and was a big deal a part. "
" some mid level brands have difficulty saperating the brands "
" Brands should reflect the local geographic area, especially as it relates to F&B and entertainment. Indiginess F&B with local styles of entertainment would creat a strong local brand and the hotel developer could establish a overal brand for the property that consistently presents the top brand in the market place. "
" Holiday Inn and Holiday Inn Express: Guest do not know the difference. "
" I think that a lot of the Hotel companies are missing the mark on the Millenial Generation which is the up and coming market. "
" This is helping for all kind of travelers to manage their budget and expectations "
" I should be able to remember a logo when I think of the hotel chain and am not able to for many. "
" This differentiation must be quickly and clearly perceived by consumers in order to maximize revenues for each brand; for most brand families this challenge is a moving target. "
" They each have ideas of separating their brands but are failing to fully implement with line staff "



Multigenerational Travel Log In to Vote
Have you seen an increase in multigenerational travel during last five years?
Sharp increase
33% 
Small increase
48% 
Remained the same
11% 
We see fewer families and more couples
7% 
This poll has 6 reader comments.
" especially internationally "
" Brazilians are family minded "
" The sharp increase is due in-part to the socio-economic impact the recent ressession has had on the global community. Instead of taking individual trips/vacations it is being taken together. "
" they are here with grandparents wanting just one unit. glad we have some large units to accommadate them! "
" Economy has killed travel for pleasure. "
" More access to comfortable travel for all generations, especially in hotel accommodations that offer meals and/or kitchens. "



The Future of Hotel Tech Log In to Vote
What do you think will be the next major breakthrough in hotel technology?
Smartphone applications
62% 
TV-based features
4% 
Enhanced websites with pre-arrival applications
29% 
Bells and whistles, such as motorized drapes, bedside controlled lighting and AC, etc.
4% 
This poll has 8 reader comments.
" As the booming of intelligent phone industry "
" Smartphone and web will control the guest experience entirely. Spoken as a consumer, a Business Relationship Manager and an IT professional. "
" TV is old school, motorized drapes have been around for at least a decade, and websites with pre-arrival apps require too much planning. The new consumer wants immediate gratification. Thus smartphones apps to use on the way to the property "
" It revolutionizes guest experience - which matters the most in service industry. Also it allows for marketing, branding, cross-selling, promotion, and revenue generation "
" Guests want more control over their travel journey. "
" With the advancement of mobil technology and the advancement in various application, being able to access/charge items to phone/security advancement avaialble its only a metter of time. "
" Brands go with the low hanging fruit. They follow as opposed to lead. The hospitality industry has been dragging their feet for years when it comes to technology. They are short sighted and focus only on what brings money to the brand. They don't think about their franchisees. Smartphone aps are inexpensive and easy. "
" We have the smart phones Apps but we need more to the sites "



F&B Variety Log In to Vote
What product options would you like to see in franchise F&B programs?
More choice of product – not enough variety
57% 
Less choice of product – can’t focus on doing anything well
26% 
We’re in a good spot
17% 
This poll has 3 reader comments.
" We moved away from the presentation of product and services and this is an area that we must make an effort to getting back to doing well. "
" More fresh local farm to table options "
" In order to maintain success we must strive for continuous improvement; innovation, variety and quality are equally important compnents of this equation. "


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