230 Park Ave., 10th Floor
HREC Investment Advisors is the real estate brokerage and investment banking arm of Hospitality Real Estate Counselors (HREC®). HREC Asset Management provides third party asset management services, and HREC offers highly customized counseling services. Experience, innovation, and integrity are the hallmarks of HREC Investment Advisors.HREC Investment Advisors is an integral part of Hospitality Real Estate Counselors. Based in Denver, Colorado, HREC is an international consulting group specializing in the lodging and gaming industries. Hospitality Real Estate Counselors is recognized for its personal service, attention to detail, intellectual capital and creative problem solving.The experience and creativity of HREC Investment Advisors in resolving complex issues related to hotel sales, debt and equity placements, and ownership issues have earned us a reputation as a skilled advisor, negotiator, and closer. We are dedicated solely to the sale and financing of lodging facilities. Additionally, as career hoteliers who are experienced investors, developers, and founders of a preeminent hotel management company and national hotel franchise brand, we have a unique owner’s perspective on hospitality real estate. Our experience gives us a skill set that transcends traditional hotel brokerage. As a result, a hotel seller benefits from our ability to create a vision and acquisition plan for a buyer that maximizes value for both entities.Each time HREC Investment Advisors evaluates a hotel property for sale or refinance, our analysis includes an in-depth and comprehensive market analysis, consideration of the strategic objectives of ownership, a current view of capital markets and a clear understanding of how industry trends affect a specific hotel asset.