6201 North 24th Parkway
More than ever, developers must strongly consider Best Western. To the consumer, our brand is synonymous with value and service, resulting in superior RevPAR performance for our hoteliers. We have a long history of anticipating consumer preferences in respect to booking channels—our website, mobile applications and social media presence have received accolades across the industry and have become consumer favorites, resulting in a more powerful reservations pipeline to our hotels. The Best Western Rewards® loyalty program has grown exponentially and is delivering record-breaking revenue to our properties.
As The World’s Largest Hotel Chain®, no other brand can match our distribution. Continuing to operate as a single brand, Best Western offers developers three new hotel levels: BEST WESTERN PREMIER®, BEST WESTERN PLUS® and BEST WESTERN®. These are intended to convey Best Western’s various product experiences; upscale, upper-midscale and midscale, to properly set guest expectations at the point of booking. The new levels have enabled each type of Best Western hotel to index higher REVPAR than its competitive set.
To compete in the growing extended stay market, Best Western introduced an extended stay prototype offering developers an upper-midscale product designed for a BEST WESTERN PLUS level property. Working closely with our applicants, we find the right hotel for each market, in order to maximize ADR, revenue and asset value.
*Numbers are approximate and may fluctuate.
Property Scope: Portfolio includes 2300 Properties, 225000 Rooms