ALPHARETTA, GA—The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization software, today announced that Dan Skodol, the company’s vice president of revenue analytics, will be a featured speaker at the Best Western Hotels & Resorts 2017 Annual Conference, which will be held Nov. 7-10 at Gaylord Opryland Resort & Convention Center in Nashville, TN.
Skodol’s presentation, titled ‘Comp Set: Getting it Right – The Relationship Between Benchmarking and Performance’, will take place Tuesday, Nov. 7, from 1:30 p.m.–2:30 p.m. and from 3 p.m.–4 p.m. The presentation will cover comp set best practices; correlation between the nature of price competition within markets and RevPAR performance; and using technology to outperform the competition.
Skodol, who has an extensive background in the hospitality industry, joined Rainmaker in January 2014. As the company’s vice president of revenue analytics, he is responsible for product strategy, research oversight, analysis, and modeling for Rainmaker’s core hospitality software products. His career experience includes senior positions in the hotel, casino and airline sectors, and he is a frequent speaker on a wide variety of revenue management topics, ranging from forecasting to capital planning.
“Benchmarking not only helps hotels find opportunities in the market but also reveals whether a property’s strategies have had an impact on performance,” said Skodol. “Hotels that want to beat the competition must stay on top of key metrics and make pricing decisions that improve revenue outcomes. Technology is integral to this process, giving hoteliers access to real-time data so that rates can be set accordingly. This is an important and relevant discussion, particularly for properties in highly competitive markets, and I look forward to sharing information and insights with attendees.”
Rainmaker’s groundbreaking revenue and profit optimization product suite includes:
• guestrev®, an intuitive and easy-to-use revenue management solution that analyzes total guest value across a hotel or casino property to forecast and price rooms;
• grouprev®, an innovative group pricing solution that streamlines the process of responding to group RFPs by analyzing historical data, future demand, and price sensitivity to recommend the best pricing for group business;
• revcaster®, a powerful rate shopping tool that gives hoteliers access to real-time actionable market data, so that rates can be set against the competitive landscape; and
• revintel®, an intuitive business intelligence solution that improves day-to-day revenue management by mining various data sets and providing deep insights at a granular level.