LodgeNet Interactive Corporation, which provides interactive media services to hotel rooms across the country, has pledged to donate public service exposure to Give Kids The World Village (GKTW), a Central Florida non-profit “storybook” resort for children with life-threatening illnesses and their families. Beginning June 1, LodgeNet will run 30-second public service announcements in more than 1.2 million hotel rooms throughout the United States amounting to more than 200 million guest impressions per month. As hotel guests turn on their televisions, the public service announcements will appear on-screen as a viewing option.
“We are just trying to do our part to help a great cause,” said Scott C. Petersen, President and CEO of LodgeNet. “We have selected 5,500 of our properties representing 1.2 million hotel rooms in all 50 states. These properties will carry the public service announcements on our system that will elevate the profile of this outstanding organization and the important work they do.”
Give Kids The World Village is a 70-acre, nonprofit “storybook” resort located near Central Florida’s most recognized theme parks and attractions. Children with life-threatening illnesses and their families are treated to weeklong, cost-free fantasy vacations, complete with accommodations in whimsical villas, transportation, donated attraction tickets, meals and much more. Since 1986, Give Kids The World has welcomed more than 115,000 families from all 50 states and more than 70 countries.
“At Give Kids The World Village, these precious children learn that dreams really do come true, as they and their families are immersed in joy, hope and non-stop fun for a few unforgettably happy days. LodgeNet’s generous in-kind donation will allow us to share our unique mission with others who may want to get involved,” said GKTW President Pamela Landwirth, “helping us to reach new potential wish families, volunteers and donors.”
About LodgeNet Interactive
LodgeNet Interactive Corporation is the leading provider of interactive media and connectivity services to hospitality and healthcare businesses and the consumers they serve. LodgeNet Interactive serves approximately 1.6 million hotel rooms worldwide in addition to healthcare facilities throughout the United States. The Company’s services include: Interactive Television, Broadband, Mobile and Advertising Media Solutions along with nationwide technical and professional support services. LodgeNet Interactive Corporation owns and operates businesses under the industry leading brands: LodgeNet, The Hotel Networks and LodgeNet Healthcare. LodgeNet Interactive is listed on NASDAQ and trades under the symbol LNET. For more information, please visit www.lodgenet.com.
About Give Kids The World
Recognized as the highest rated charity in America by personal finance site MainStreet, and also reported by MSN Money, Give Kids The World Village (GKTW) is a 70-acre, non-profit resort in Central Florida that creates magical memories for children with life-threatening illnesses and their families. GKTW provides accommodations at its whimsical resort, donated attractions tickets, meals and more for a weeklong, cost-free fantasy vacation. With the help of many generous individuals, corporations and partnering wish-granting organizations, Give Kids The World has welcomed more than 115,000 families from all 50 states and more than 70 countries. For more information about GKTW and its mission, visit givekidstheworld.org.
