Hotels.com®, the world’s leading hotel booking website, has announced the launch of a new Spanish website for the U.S. Hispanic market, in addition to 85 worldwide sites. With more than 150,000 hotels on sale, the new website features everyday travel deals and special promotions, such as a Caribbean Sale, tailored to the Hispanic market in the U.S.
The Hispanic population in the U.S. continues to grow, as does the Hispanic travel market. According to market research company Mandala Research, the Hispanic population increased by 15.2 million between 2000 and 2010, and the global economic impact of U.S. Hispanic leisure travelers is more than $56 billion annually.
“At Hotels.com, we are committed to our customers, which is why we are expanding our award winning services to cater to the growing Hispanic market,” said Victor Owens, vice president and general manager, Hotels.com North America. “Hotels.com is the only Online Travel Agent to have a Spanish language site for Hispanics living in the U.S. We want all our customers to experience the same great Hotels.com they love in the language they prefer.”
Besides the launch of the new website, Hotels.com also launched a television advertising campaign in Spanish for the U.S. market. The ad, called ‘Road Trips,’ features Hotels.com concierge SMART helping a family find their perfect place and includes the 30% off Summer Sale. The ad began airing June 4th on most major Hispanic networks including Univision, Telemundo, and Galavision.
The Hotels.com Hispanic site enjoys access to more than two million verified, user-generated hotel reviews as well as some of the best room rates in the industry. U.S. Spanish users can book online, via mobile web or by calling one of the dedicated 24/7 customer service centers. As a market leader in online hotel bookings, Hotels.com is able to capitalize on its global size to negotiate competitive rates and provide consumers with attractive deals.
To book, visit http://es.hotels.com/, call 1-800-2-hotels, use our mobile apps, or book with a friend through our Facebook app Hotels WithMe.
Hotels.com is a leading online accommodation booking website with over 150,000 properties around the world, ranging from international chains and all-inclusive resorts to local favorites and bed & breakfasts, together with all the information needed to book the perfect stay. Hotels.com benefits from one of the largest hotel contracting teams in the industry, negotiating the best rates for its customers, and offers frequent sales, special deals and promotions. There are more than 6.5 million Guest Reviews on the site from users who have actually stayed in the hotels to ensure customers can make an informed choice when booking. Through its industry-leading loyalty program Welcome Rewards™, customers can earn a free night for every 10 nights stayed at more than 65,000 hotels. Under its Price Match Guarantee, if a customer can find the same deal for less on a prepaid hotel, hotels.com will refund the difference. Travelers can book online or by contacting one of the multilingual call centers. Special apps for mobile phones and tablets can also be downloaded at www.hotels.com/deals/mobile_app/ enabling customers to book on the go with access to 20,000 last minute deals. Hotels.com publishes an award-winning twice-yearly review of international hotel room price trends called the Hotels.com Hotel Price Index™, which is now produced in 31 individual country editions, with North American data available at www.hotel-price-index.com. Follow hotels.com on Facebook at www.facebook.com/hotelsdotcom, on Twitter at www.twitter.com/hotelsdotcom and on YouTube at http://www.youtube.com/user/hotelsdotcom. Hotels.com is part of Expedia, Inc., the largest online travel company in the world with an extensive portfolio that includes some of the world's best-known brands.