The Spa business is a rapidly growing $12.8 billion industry with over 150 million spa visits by guests in 2010 according to a study by the International Spa Association. How does a hotel or resort, stand out among the 20,000 day and resort health spas in the USA?
Bradford Products is the company who provides the industry’s most visually stunning Spa Experiences, Pools, Spas, Showers, Relaxation Rooms, Water Features, Heated Loungers, and wide range of advanced water technologies. They design and build thermal treatment rooms such as Hammams, Steam Rooms, Caldariums, Laconiums, Arctic Rooms with Ice Fountains, as well as Vitality Pools, Plunge Pools and an array of other specialty treatment pools. Sensational features are a resort spa’s signature, making them truly unforgettable and keep guests coming back for years to come.
For over 30 years, Bradford Products (www.bradfordproducts.com
) has been synonymous with the highest aquatic “co-created and designed” partnerships focusing on the design of quality aquatic products for hoteliers and resorts around the world. When The Aulani, a Disney Resort and Spa in Ko Olina, Honolulu, Hawaii, put their unique spa garden together, it was Bradford Products who “co-created and engineered” 11 of their special shower features, spas, pools, and more! In Las Vegas, Bradford Products provided many of the features at the Award Winning Day Spa at the Mandarin Oriental, Caesar’s Palace, Vdara, Wynn Encore, Golden Nugget, and the pool deck at the Cosmopolitan Hotel.
Lynn Curry, Principal of Curry Spa Consulting LLC in Sonoma, CA worked with Bradford Products on a recent project. Bradford became her essential partner in delivering a fabulous spa experience: “From creative brainstorming to development of quality guest experiences, the team at Bradford Products is committed throughout the process! Bradford brings an organized and innovative approach to consultants and designers, helping us deliver fabulous spa components to hotels and resorts. Whether a developer or operator needs a new spa facility, or just new relaxation and treatment ideas, Bradford Products not only delivers, but also provides continuous detailed technical advice throughout the process”.
United States hotels, resorts, and spas in renovation and remodeling mode can “differentiate” their properties through the use of unique water features that can be highly marketed to guests. Bradford Products can customize many water design spa elements depending upon the client’s needs. Nothing gets guest talking and sharing with their friends about their experience at a hotel quite like extravagant spa features. Bradford’s “Experience Shower” has LED starscape lights and mood settings (chromatherapy), multi-function rain heads and body sprays, pre–programmed multi-sensory experiences, and much more. Many other special spa water design elements such as Water Walls, Cold Plunge Pools, Herbal Tubs, Ice Fountains, Watsu Pools, and pool-side Heated Loungers can deliver the “signature offering” that bring more guests to the properties.
Bradford often fabricates large projects on-site, but I recently had the opportunity to tour their main facility in Wilmington, NC where I experienced their design, engineering, and fabrication process. Their hands-on craftsmanship is unparalleled in the in the aquatics arena. Bradford’s engineering teams maximize the aesthetic and functional demands of any project. The products can embody straight-line contemporary designs or fluid organic shapes and are complemented by a variety of exotic finishes. Bradford has a highly mobile workforce to fabricate around the world.
Founded by Dale Brodeur, Sr. over 30 years ago, Bradford Products is a global fabricator of stainless steel aquatic vessels. Bradford Products has a fully integrated team of designers, engineers, customer service reps, and project managers operating from an ISO-9001 manufacturing facility in Wilmington, NC. Their stainless steel constructed aquatic products are leak-proof and provide long-lasting, low maintenance qualities. Backed by their 25-year warranty, welded stainless steel is the first choice for pools and spas in rooftop, elevated installations, and beachfront environments. The products are made up of 65-80% recycled stainless steel and are recyclable, giving their projects a greener alternative.
Bradford Products is an international company with completed projects in Europe, the South Pacific, the Caribbean, and they are currently working in the Middle East and South America. Their client list includes Wynn, Mandarin Oriental, Four Seasons, St. Regis, Fairmont Starwood Resorts, and Disney Imagineering to name a few. Their work in collaboration with architectural design firms and spas designers around the world is very notable. Bradford Products will also be participating in the SOLD Out BITAC® Luxury Conference, March 11-13, 2012 at the Terranea Resort in Rancho Palos Verdes, CA.
HI Connect® Design, March 21-23, 2012, the industry’s most INNOVATIVE industry event, builds a “virtual” hotel from lobby/check-in, to restaurants/lounges, to different levels of guest rooms, fitness facilities, wellness suites, and more, all within the confines of a convention floor. This “by invitation only” event is being attended by the “who’s who” in hospitality and manufacturing. Bradford Products has collaborated with Gail McCleese, Principal of Studio DW, the award-winning a/d design firm, in producing a “WORKING Experience Shower and Water Wall for the Wellness Suite.” I said “Working” as if it were in a real hotel rather than on a normal convention room floor. This was only possible through the engineering and expertise provided by Bradford Product. No small feat!