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Real Appeal Offers Natural Beauty For Hospitality And Senior Living Spaces

Friday, May 24, 2019
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Signature introduces Real Appeal, six currently trending wood visuals in
performing Loose Lay LVT. Boasting a range of rich colorations and a 5 mm thickness for
seamless transitions to carpet, Real Appeal makes it simple to bring the natural beauty of
wood to hospitality and senior living spaces with all types of interior aesthetics.

Real Appeal’s six visuals include new takes on oak, maple and hickory species, all available
in a 6” x 48” plank format. The visuals are designed to work beautifully on their own, mixed
or alongside any of Signature’s carpet tile products.

• Honey Oak is a wirebrushed visual with accentuated graining. Broad color variation
among the planks, from light to deep neutrals, creates unique authenticity.

• Cinnabar is a rustic, reclaimed pine visual in warm tones. Rich graining and knots
give the floor a beautiful character that is at once comforting and striking.

• Sawmill Gray features a sawn texture, creating a softly brushed visual that enhances
the muted grays and taupes of the planks.

• Espresso is deeply toned and richly textured. Distressing and pronounced figure
markings add to the rustic appeal of the flooring.

• Driftwood is a light, modern oak visual with a serene feel. Swirls of graining provide
subtle character that enlivens the floor, while maintaining an airy, soft color palette.

• Antique Timbers is beautifully figured in warm brown and amber tones. The
mixture of light and dark markings creates a luxurious sense of dimension.

Real Appeal planks are 5 mm thick, which is twice as thick as traditional LVT. This provides
a seamless transition to Signature’s range of carpet tile products, making it simple to create
spaces where hard surface and soft surface flooring integrate beautifully. The 5 mm
thickness also means that the flooring can be loose-laid with perimeter glue in many
applications, ensuring an easy, fast installation.

Real Appeal LVT is FloorScore Certified and phthalate free, helping hospitality and senior
living spaces maintain indoor air quality. The product is designed for superior durability,
featuring a 20 mil wear layer with a double UV urethane coating that offers excellent
resistance to fading, stains and wear. The floor is also easy to maintain, and the
construction is 100% waterproof, making the product well-suited to all types of spaces.
The style carries a ten-year limited commercial warranty.
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