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Best Western Hotels & Resorts Assumes Direct Responsibility Of Brand In Mexico

Thursday, January 03, 2019
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Best Western Hotels & Resorts
Best Western Hotels & Resorts
Over 4,200 hotels in 100 countries

PHOENIX–Best Western® Hotels & Resorts today announced that it has assumed direct responsibility for the Best Western brand in Mexico & Central America and surrounding countries (collectively, “Mexico”). Best Western will now operate on a property direct relationship (“PDR”) with Best Western branded hotels in Mexico, all of which remain independently owned and operated. The transition to direct responsibility of the brand in Mexico will result in focused brand-level efforts and increased synergy and efficiency across Mexico, South America, and Central America.

“Best Western has experienced a period of tremendous evolution and innovation in recent years, and as a result, hotels in PDR territories have benefitted from direct service and support,” said Suzi Yoder, Senior Vice President, International Operations of Best Western Hotels & Resorts. “We are committed to ensuring that all Best Western branded hotels in Mexico experience a smooth transition. The goal is to have a more cost-efficient and effective organization which unifies and leverages the existing staff in Mexico with the regional and global team to drive superior revenue, service and support for Best Western branded hotels.”

There are currently 70 hotels and resorts operating under the Best Western brand in Mexico, and the newly appointed Managing Director of Best Western Hotels & Resorts – Mexico & Central America, Elizabeth Becerra, has been tasked with ensuring a successful and smooth transition for all properties. A hospitality industry veteran, Becerra moves into the Managing Director role with over a decade of industry experience. Her extensive experience in the region, coupled with her impressive eight-year tenure as general manager of a Best Western Plus property in Colombia, perfectly positions Becerra to lead the transition in Mexico.

“It is a truly exciting time to join the international Best Western Hotels & Resorts team,” commented Elizabeth Becerra, Managing Director of Best Western Hotels & Resorts – Mexico & Central America. “I have been part of the Best Western family for almost a decade and am honored to take the reigns as we transition hotels in Mexico under our global brand umbrella. Mexico has one of the most developed hospitality markets in Latin American and I am confident that our hoteliers and guests will only benefit from the wealth of resources newly available to them as a result of the transition.”

Best Western branded properties in Mexico will now operate in a PDR with Best Western Hotels & Resorts’ South American division, bringing direct support to the 100 Best Western branded properties across Mexico, South America and Central America.
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