Rewards® loyalty program, industry-leading desktop and mobile websites and 70 years ofindustry expertise. And with “by Best Western” featured on SureStay hotel signage, SureStayhotels benefit from significant walk-in business, as customers associate the new brand withBest Western’s trusted name in hospitality. As an added bonus to join SureStay, the royalty feefor the first 200 applications will be waived.
SureStay’s benefits have attracted economy hotels from around the world, with the majority ofapplicants migrating to the brand as a means of repositioning and strengthening their hotels,often as a result of new ownership or major renovations. Best Western conversions also makeup a portion of the applicants.
SureStay hotels have opened in locations throughout North America including Buffalo,Wyoming; Bellevue, Nebraska; Poteau, Oklahoma; Chattanooga, Tennessee; Mission, Texas;Lombard, Illinois; Williamsport, Pennsylvania; and Helen, Georgia.
Additionally, SureStay Hotel Group is experiencing success on a global level. The SureStay PlusHotel by Best Western Sukhumvit 2 opened earlier this month, in the heart of downtownBangkok. The brand has also taken off in Sweden, with seven properties already active, andanother four in the pipeline.
“We are thrilled with how positively the market is responding to our SureStay hotel brand,” saidRon Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts.“It’s amazing to think that we began this journey just one year ago and we already haveproperties in 20 states and three countries. It has been quite an experience and we remaininspired to make SureStay the choice for millions of business and leisure travelers as they maketheir next travel decision.”