SAN FRANCISCO—Duetto, hospitality’s only Revenue StrategyPlatform in the cloud, has introduced PlayMaker, the industry’s firstapplication tackling true personalization of the booking path.
The new cloud application addresses theindustry’s greatest challenge by providing consumers a better and more personalshopping experience, increasing their likelihood to convert. By serving bothknown and unknown shoppers customized merchandising content on direct channels,PlayMakerenables hoteliers to offer guests what they want and drive more directbookings.
“The lack of real personalization in hospitality,despite all the data hotels and casinos have at hand, is a challenge as old asrevenue management and the primary reason consumers continue to shop around,”said Marco Benvenuti, Co-Founder and the Chief Marketing and Strategy Officerof San Francisco-based Duetto. “PlayMaker solves problems I’ve dealt with eversince my days as a revenue and marketing director and provides incredibleopportunities for hoteliers to increase conversion and win back directbookings. And when combined with GameChanger, hoteliers now have the ability topersonalize pricing and merchandising to really move the revenue needle.”
With PlayMaker, properties connect browsingbehavior, demographic information, past stay history and third-party data tomake instant, intuitive decisions that serve up the most enticing room types,packages, offers and upsells. Duetto’s Revenue Strategy Platform delivers those“plays” to the booking engine via an integration with the RESTful API, allowingthe hotel to offer personalized experiences that increase conversion. Withvisibly faster response time and relevant offers, guests will be able to bookwithout frustration — ending their buying journey with a confirmed reservation.
For example, when an unknown high-worth shopperarrives at a hotel’s booking engine, PlayMaker could instantaneously offer anexecutive suite as the first choice in the room type sort order. Or if it’s aknown customer who has previously booked spa treatments, PlayMaker might serveup the suite plus a special spa offer to drive ancillary revenue.
When paired with GameChanger, Duetto’s OpenPricing Application, PlayMaker provides the unprecedented ability for hoteliersto match the right content and the right price to the right consumer, providinga completely personalized offer that increases conversion and revenue.
“The launch of PlayMaker marks an importantextension of who we are as the pioneers of Revenue Strategy,” added PatrickBosworth, Co-Founder and CEO of Duetto. “When we started this company anddeveloped OpenPricing, it enabled us to optimize our clients’ pricing and distributionstrategies, but we never intended to stop there. We’re closer than ever torealizing our vision of personalization and providing hoteliers the solutionsthey need to drive greater guest loyalty and more profitability.”
Combined with the company’s flagship Open Pricingapplication, GameChanger,its intelligent-reporting app, ScoreBoard,and its contracted business optimization app, BlockBuster, the new productfurther delivers on Duetto’s founding mission to help hotels and casinos adopta highly collaborative, data-driven and more profitable Revenue Strategy.
Like the other applications, PlayMaker enableshotels and casinos to better address hospitality’s increasingly complexlandscape for technology and digital distribution. The Revenue StrategyPlatform brings together all core technologies and data to make them accessiblethrough multi-tenant cloud architecture, powering a growing suite ofapplications that enable the most comprehensive Revenue Strategy.