Hotel News
BITAC® Events!
Owners Event Nov. 04, 2018 More Info 2 Supplier Spots Left
Independent Dec. 12, 2018 More Info 2 Supplier Spots Left
Building Your Hospitality Business
  Are you a member? Log In  or  Sign Up
Senior Living News
Send a summary and link to this article
To Email
Your Name
Your Email
Bot Test
To pass the Bot Test, please type the white text that you see in the gray box. This helps us prevent spammers from abusing the system.
Print Printable Version

RLH Corporation Board Approves Listing For Sale Of Majority Of Owned Hotels To Accelerate Its Asset-Light Strategy

Thursday, October 05, 2017
bookmark this
Bookmark to: Digg Bookmark to: Del.icio.us Bookmark to: Facebook
Bookmark to: Yahoo Bookmark to: Google Bookmark to: Twitter
We are on Twitter

DENVER—RLH Corporation (NYSE:RLH) today announced that as part of its commitment to its focus on franchising, its Board of Directors has approved the listing for sale of 11 of the company’s remaining 18 owned hotels. The hotels that are not being listed at this time are generally newer joint venture acquisitions (Baltimore, Washington DC and Atlanta) in which additional time will help stabilize to higher revenues and profitability before marketing those properties. The remaining hotels are leasehold interests with no near-term plan for disposal.

In recent years, RLH Corporation has refreshed its original portfolio of brands, acquired a number of new brands and associated franchise agreements, and has organically added additional franchise agreements to contribute to the earnings growth of the company. RLH Corporation has strategically chosen to focus on investing its capital in higher-margin hotel franchise business rather than making significant new investments in direct ownership of hotel assets.

Today, the franchise portfolio stands at approximately 1,100 hotels compared to less than 100 three years ago. This growth has allowed the company to achieve critical mass in advertising, marketing and technology to provide greater value and support to its franchisees. Consistent with RLH Corporation’s strategy of committing to franchising, the company intends to solicit offers to acquire the majority of its remaining owned hotels while seeking to maintain franchise or management contracts relating to those assets.

RLH Corporation has engaged CBRE, the world’s largest commercial real estate company, to immediately commence the marketing of these hotels. All of the listed hotels are owned through partnerships with outside investors. Working with its real estate investment partners, the company expects to sell these hotels in the coming months subject to continuing favorable market conditions.

As its hotels are sold, the company will repay the long-term debt relating to those assets. As the hotel sales are achieved, the company’s real estate-specific costs of interest, depreciation and amortization will be reduced. It is expected that the elimination of these real estate costs will enhance the company’s ability to generate positive EPS in the future.

Based upon an estimated range of disposition values, the company should realize a significant increase to its cash reserves and financial flexibility. Depending on strategic opportunities available in the market, the company intends to use its additional cash reserves and debt capacity to fund growth in RLH Corporation’s franchise business.

From time to time, RLH Corporation will consider limited real estate investments to secure franchise agreements, but would normally expect to take minority positions in hotels that are expected to be repositioned and sold within three to five years.

The goal of the company’s long-term strategy is to achieve most of its EBITDA from its franchise business and to aggressively grow its base of franchise agreements.

The hotels currently being listed for sale with CBRE are the following:
1. Hotel RL Salt Lake City, Utah
2. Hotel RL Spokane at the Park, Washington
3. Hotel RL Olympia, Washington
4. Red Lion Hotel Pasco, Washington
5. Red Lion Hotel Richland Hanford House, Washington
6. Red Lion Hotel Port Angeles, Washington
7. Red Lion Hotel Redding, California
8. Red Lion Hotel Eureka, California
9. Red Lion Hotel Boise Downtowner, Idaho
10. Red Lion Hotel Templin’s on the River, Post Falls, Idaho
11. Red Lion Inn & Suites Bend, Oregon

Feedback Messaging & Feedback
We welcome your opinion! Log In to send feedback.
Already a member?
Log In
Not yet registered?
Sign Up
Need More Information?
  RSS Feed
RSS Feed
Contact Us
Mobile Version