BIRMINGHAM, AL—-Today Vimana Franchise Systems LLC becomes the first national hotel chain to list its full portfolio with HotelBids Inc. This strategic partnership gives travelers the opportunity to name their own price when staying at a Centerstone Inns/Hotels/Plaza Hotels or Key West Inns/Hotels/Resorts property. Through HotelBids.com, Vimana franchisees can accept or decline bids proposed by guests for rooms that otherwise may sit vacant. Rather than paying the typical 15 percent to 30 percent booking fee to the leading OTAs to fill those rooms, hotels instead will pay HotelBids a 7 percent commission or $7 for the booking (whichever is lower).
“When it comes to saving franchisees money, Vimana is no nonsense,” said Steve Belmonte, Vimana Franchise Systems CEO. “We are – and always will be – focused on giving owners the best and most cost-effective way to drive revenues and increase loyalty. HotelBids mirrors our operating philosophy by offering the lowest booking fee in the industry and generating leads to fill empty rooms without publishing room rates or giving away inventory control. HotelBids will bring every guest reservation request to our hotels, and it’s up to each property to accept the bid or not. This way everyone wins; guests stay at properties they prefer and can afford, while hotels fill vacant rooms and pay accompanying fees that won’t break the bank.”
The HotelBids platform launched in India in September 2016 with 3,000 hotels in 100 cities. The service will go live in the U.S. in third quarter 2017.
“Like Vimana, HotelBids was created by hoteliers for hoteliers,” said HotelBids Founder Inder Sharma. “Therefore, it’s only fitting that Vimana is the first U.S. chain to offer our service collectively to all its hotels. Steve Belmonte is an industry icon, and getting his endorsement with 40 years of experience in this business speaks volumes.”