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Total Control

DigiValet Looks To Ramp Up North American Presence In Luxury Hotel Market

Friday, May 12, 2017
Dennis Nessler
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Having gained significant traction internationally since launching its tablet-based guest room control system in 2008, DigiValet has now turned its full attention to establishing its presence in North America and ultimately becoming a household name within the lodging industry.

In support of these goals, the company recently launched its operation in North America with the addition of hospitality veteran David Goldstone as President- Americas.

Goldstone will be located in the company’s newly created Orlando office and reports to Rahul Salgia, founder and CEO of DigiValet. He cited some of the key reasons he opted to join the company in February: “The technology leadership that DigiValet brings to the marketplace, the ability to differentiate at the luxury end of the market and the huge opportunity this poses for the North American market,” he said.

Goldstone noted that in addition to ramping up distribution in the U.S., Canada and Mexico, he is looking to “create awareness” around the company’s solution, which is designed to enhance guestroom experience and be the bridge in connecting various systems in the hotel which currently work in silos. This is also expected to help the hotel obtain valuable customer insights and bring value for every dollar invested.

“The key thing here is we’re a differentiator. No one in the industry right now is able to differentiate their in-room offering from luxury down to budget. This is the first company that is a differentiator for the luxury market,” he reiterated.

The India-based company—which operates under the umbrella of holding company Paragon Business Solutions, Ltd., which was launched in 1994—has its products serving over 12,000 hotel rooms in locations such as UK, China, Dubai, Singapore, Italy and India. Some of the high-end hotel companies and brands include; St. Regis; Andaz by Hyatt; ITC Hotels; Corinthia Hotels; SO Sofitel; The Address Hotels; and The Oberoi Hotels, Dusit Thani and Radisson Blu.

Goldstone noted that while DigiValet primarily is a guest-facing solution it is connected to most of the systems running in the hotel from PMS, POS, CRM, Ticket Management, Restaurant Reservation to BMS. The DigiValet iPad hence enables the guest to control the lights and adjust thermostats. The guest can control the television, conveniently select the TV station, pick the movie to be watched or watch a movie or TV show using Netflix, according to the company. The iPad can also be used to order food, make a request from housekeeping or secure restaurant reservations.

Goldstone further added, “What is significant here is that while the guest uses the tablet for various services, the intelligent system at the back end generates valuable customer insights. It helps the hotel learn guest preferences and usage patterns, which helps the property shape their offerings and customize the subsequent stays for the guest.”

Goldstone touted the ease of use of the DigiValet system as one of its key benefits, stressing “it’s extremely intuitive to use.” He emphasized the system’s back-end reporting, and subsequent hotel guest management, as another differentiator.

From an entertainment standpoint, there are added benefits as well. For example, when guests begin watching the movie on the TV the iPad automatically brings up a room-service popcorn menu to order light snacks. There are branding and messaging opportunities that are available through DigiValet. Goldstone also pointed out that getting into Netflix, for example, is much easier through the iPad as opposed to a traditional remote.

A key component of the company’s strategy going forward revolves around voice-activation. The voice enabled system—which has already been installed in a portion of rooms within two Aloft Hotels in Boston and Santa Clara—works with most of the popular voice services such as Siri and Amazon. Goldstone shares, “We are soon launching our own DigiValet voice, which is the industry’s first hospitality designed voice solution for the industry.”

Acknowledging that any guest facing technology is ultimately measured in return on investment, Goldstone touted the system’s ability to increase service revenue, reduce manpower, and most importantly, keep the guest excited to return to the hotel.

In underscoring the company’s objectives, Goldstone simply stated, “Our goal is to be the most admired brand in the industry.”
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Dennis Nessler    Dennis Nessler
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