In celebration of Global Handwashing Day Hilton Worldwide (NYSE:HLT) and Clean the World today announced that Hilton Paris Opera is the first ever hotel in continental Europe to partner with Clean the World. Hilton Paris Opera will lead the European roll-out of Clean the World by contributing discarded soap and bottled amenities that will be recycled to benefit European citizens who are at risk for hygiene-related illnesses. As the world’s largest soap recycler, Clean the World has contributed to a 30 percent reduction in pre-adolescent deaths from hygiene-related illnesses since 2009. Hilton signed a master agreement with Clean the World earlier this year making it the organization’s largest hotel partner.
When Clean the World set out to establish a presence in Europe, the United States-based social enterprise focused on cities where there is a high density of hotel rooms, a dedication to environmentally friendly practices and committed hotel partners. Paris became a natural choice for expansion not only because Paris is one the world’s top tourist destinations but also an early commitment from one of the city’s leading hotels, Hilton Paris Opera.
“Since 2009, Clean the World has distributed more than 700,000 hygiene kits in the United States, Canada, and Asia, while diverting 3,600 metric tons of waste from landfills,” said Clean the World founder and CEO Shawn Seipler. “European hotels have a strong commitment to managing their environmental footprint and are always looking for new ways to embrace responsible. This expansion is significant for us, and we couldn’t ask for a better launch partner than Hilton Paris Opera and Hilton Worldwide. The timing of this announcement is especially meaningful for us, because today is Global Handwashing Day.”
Seipler says there has been increasing interest in soap recycling as awareness of Clean the World spreads through the hospitality industry. Among those championing the drive for the organization to debut in Europe was Hilton Paris Opera General Manager, Sofia L. Vandaele.
“I learned about Clean the World in 2009 when I managed a hotel in New York City and implemented the program there in three different locations,” said Vandaele. “They offer a clever, inventive solution that reduces our landfill impact while also helping people who are at risk for hygiene-related illness. I’m proud Hilton Paris Opera is the inaugural Clean the World partner in France and on the European continent, bringing our global partnership to life in this part of the world.”
Hilton Worldwide is Clean the World’s largest global partner, with more than 560 properties participating in the soap and bottled amenity recycling program, "Our partnership with Clean the World is a testament to the efforts of our hotels around the world to reduce our impact on the environment," said Maxime Verstraete, vice president of sustainability, Hilton Worldwide. “We are very proud to see our partnership with Clean The World help expand soap recycling and hygiene to new territories.”
Soap reprocessing is just one element of Hilton's larger global waste solutions program known as RePurpose, which focuses on eliminating waste sent to landfills. RePurpose provides resources that support Hilton’s global portfolio of hotels in their efforts to reduce waste and increase recycling of items ranging from soap to bed mattresses to food. Collectively, hotels have reduced waste by more than 26 percent over five years, achieving the company's initial waste goal two years ahead of schedule.
About Clean the World
Clean the World is a social enterprise dedicated to the mission of saving millions of lives around the world while simultaneously diverting hotel waste from landfills. The organization collects discarded soap and other hygiene products from more than 4,000 hotel and resort partners, and operates recycling centers in Orlando, Las Vegas, Montreal, and Hong Kong. Clean the World’s Global Soap Project promotes and provides hygiene education and microlending to make hand washing and local soap purchases a lifelong habit. Through its "ONE Project," Clean the World provides hygiene kits to relief organizations throughout North America. Since 2009, more than 29 million bars of Clean the World soap have been distributed in 99 countries. More information on https://cleantheworld.org/
About Hilton Worldwide
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 96 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of twelve world-class global brands is comprised of more than 4,440 managed, franchised, owned and leased hotels and timeshare properties, with more than 730,000 rooms in 97 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio – A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide at facebook.com/hiltonworldwide, twitter.com/hiltonworldwide,
youtube.com/hiltonworldwide, flickr.com/hiltonworldwide, and linkedin.com/company/hilton-worldwide.
About Travel with Purpose
Travel with Purpose is Hilton Worldwide's commitment to provide shared value to its business and communities around the world. As the driving strategy for Hilton Worldwide's corporate responsibility efforts, Travel with Purpose focuses on creating opportunities for individuals to reach their full potential; strengthening local communities where Team Members live, work and travel; celebrating cultures and the power of travel; and living sustainably through the measurement, analysis and improvement of the use of natural resources. Visit http://cr.hiltonworldwide.com/