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Best Western Launches “It’s Personal” Executive Blog

Friday, July 10, 2015
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Best Western International
Best Western International
Hotel chain

With more than 40 years of experience in the travel sector and the longest tenure of any major hotel brand CEO, Best Western International President and CEO David Kong has a unique view from atop the hotel landscape. Kong will share his perspective – along with the personal stories that have defined his leadership journey – in a new executive blog entitled “It’s Personal.”

“I have always believed there is something uniquely personal about hospitality, and for this new platform I wanted a title that speaks to both my own experiences and the industry itself," explained Kong. “With the launch of It’s Personal, I look forward to sharing my thoughts on the issues I am passionate about and my hope is I can help spark conversations about topics that impact the travel sector generally.”

Kong’s inaugural post on the “Airbnb and the Sharing Economy” is now live on BestWesternItsPersonal.com, with an additional two to three new posts appearing each month. In addition to posts from Kong, It’s Personal will also feature contributions and insights from Dorothy Dowling (senior vice president of marketing and sales), Ron Pohl (senior vice president of brand management and member services) and other senior Best Western executives.

“At Best Western, I'm privileged to work alongside some of the brightest, most inspired professionals in our industry. So this blog will include their voices too, and together we'll create a vibrant, interactive conversation," said Kong.

It’s Personal will be separate from Best Western’s consumer travel blog YouMustBeTrippin.com, which will continue to post a diverse array of creative and sharable content themed around the love of all things travel.

For more information on David Kong and the Best Western executive team visit the Press & Media section at BestWestern.com.

About Best Western International, Inc.

ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,000+* hotels in more than 100* countries and territories worldwide. Best Western offers six hotel products to suit the needs of developers and guests in every market: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, BEST WESTERN PLUS EXECUTIVE RESIDENCYSM, VībSM and BW Premier Collection SM. Now celebrating 69 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 25 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records and accolades, including Business Travel News naming BEST WESTERN and BEST WESTERN PLUS as the best mid-price and upper mid-price hotel chains, four consecutive Compuware Best of the Web gold awards for best hotel website and six consecutive AAA/CAA Hotel Partner of the Year awards. Best Western branded hotels worldwide won four times more TripAdvisor Certificate of Excellence awards than industry average.
*Numbers are approximate and may fluctuate.


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