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Renaissance Allentown Hotel Provides In-Room iPads with Intelity

The first hotel constructed in Allentown in 35 years offers this innovative guestroom amenity thanks to a partnership with leading hotel technology firm Intelity.

Wednesday, February 11, 2015
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Interactive Hospitality Technology

ALLENTOWN, Pa. – The new Renaissance Allentown Hotel, which opened in January 2015, provides new iPad minis with charging docks in guest rooms, each fully installed with powerful guest services software by Intelity, thus allowing the hotel to replace traditional alarm clocks and printed materials for a truly immersive digital experience.

The award-winning ICE solution transforms these tablets into a virtual concierge that hotel guests can use to perform a variety of tasks, including scheduling wake-up calls, browsing the Internet, and ordering room service.
Hotel General Manager Scott Bullock said, “We are enthusiastic to be able to offer our guests luxury, modern convenience through this partnership with Intelity. It also allowed us to replace in-room alarm clocks and print compendiums, eliminating expenses and offering our guests a multi-use differentiator in guest rooms.”

One of the primary benefits of the ICE software is that it is capable of integrating with several other back-end systems at the hotel, including the Guestware ticketing system and MICROS Simphony™ point-of-sale solution. These integrations will allow all guest requests and orders to be automatically sent by the ICE software to the other respective hotel management systems, which eliminates the need for manual entry and reduces potential user errors.

“The potential impact on the hotel’s operations is truly exciting,” Bullock said. “I was impressed when I learned about the capability of the ICE system to allow guest activity to streamline so efficiently with the rest of our systems while also providing real-time insight into our guests’ needs.”

The 170-room hotel is the first to be constructed in Allentown in 35 years and marks ongoing efforts to revitalize the city’s downtown. It has already created 150 jobs, the majority of which have been filled with Allentown residents.
Nearly $1 billion have been pledged to the overall efforts to reinvigorate the city, and the hotel is seen as a step forward to those invested in local recovery. Its strategic location in the heart of downtown, directly connected to the new $200-million hockey arena, PPL Center, is expected to help increase traffic to other area businesses. The space the hotel provides for meetings and events is also expected to provide benefits.

Intelity Senior Vice President of Global Sales and Marketing Dennis Martin said, “This hotel signifies a major change in the community and the direction it’s heading in. Featuring our innovative ICE Bedside solution on in-room iPads fits in perfectly with that forward-thinking vision by making a statement centered around the technology needs of today’s travelers.”

About Intelity
Intelity, headquartered in Orlando, Florida, is the creator of the world's first and most widely used integrated guest services platform, ICE (Interactive Customer Experience™). With certified integrations to all major hotel back-end management systems (POS, PMS, Ticketing, Spa and Room Controls), Intelity's ICE is a centralized property-automation system that delivers concierge-level services, guest request tracking and fulfillment, business-intelligence analytics, marketing/messaging capabilities, and a full content management system. Since beginning operations in 2007, Intelity has gained a reputation as a leader in hospitality technology with the installation of ICE in hotels across six continents, including most major brands and many celebrated independent properties. For more information, please call 1-888-RevPAR-1 (1-888-738-7271) or visit www.intelitycorp.com

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