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The Stafford London Joins Preferred Hotel Group

Friday, August 29, 2014
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The Stafford London is pleased to announce that it has been accepted into membership of Preferred Hotels & Resorts, the ultimate worldwide luxury collection of independent hotels and resorts and a brand of Preferred Hotel Group, as of 10th September, 2014. For more than 45 years, Preferred Hotels® & Resorts has represented the very best in refined travel, defined by anticipatory service, personalized guest experiences, and the highest standards of hospitality. As a member of Preferred Hotels & Resorts, The Stafford London will receive a combination of strategic sales, marketing, distribution, and technology solutions. Travellers who visit the world-class property will be eligible to enroll in the iPrefer guest loyalty program, which extends points redeemable for cash-value Reward Certificates, elite status, and special benefits such as complimentary Internet to members upon every stay at more than 500 participating Preferred Hotel Group locations worldwide.

“The decision for The Stafford London to re-launch as an independent property affiliated with our luxury portfolio showcases Preferred Hotel Group’s strong position as a key partner for hoteliers across the UK,” said Brenda Collin, Regional Director of the UK, Ireland & Nordics for Preferred Hotel Group. “We are thrilled to welcome The Stafford London to our Preferred Hotels & Resorts brand. The hotel aligns perfectly with our standards of excellence, and we look forward to a long and successful partnership.”

In addition, The Stafford London is proud to announce the sales affiliations for East and West coast of United States.

On the East Coast The Stafford London has partnered with Wegner Associates Inc. to enhance the sales presence. Wegner Associates, Inc. is a New York-based hotel representation company with over twenty-five years of successful experience in promoting luxury hotels to the U.S. travel industry.

Wendy Wegner, President, states, “We are enthused and honored to be working with the iconic The Stafford London, which has always enjoyed a reputation among Americans for excellent service, accommodations and quintessential British style.”

The West Coast and Texas is represented by JH Travel Marketing, headed by Joanna Heathcote, who has been associated with The Stafford London since 1994. Drawing on an extraordinary fund of worldwide travel experience, British-born Joanna Heathcote opened JH Travel Marketing in 1993. The hotels and companies in her portfolio are a collection of charming town and country house hotels, together with incoming tour companies.

“I have worked with The Stafford Hotel in London for 20 Years,” says Joanna Heathcote, Founder of JH Travel Marketing. “During that time I have seen many changes, from the doubling of the size of the American Bar to the development of the Mews addition. Perhaps my best memories are of many unique and fabulous dinners in the 380-year-old Wine Cellar”

UK PR for The Stafford is handled by London-based Sadler&co, an agency of pedigree with a strong reputation for representing fine hotels, resorts, spas, and design and travel clients in the UK and worldwide.

“We are proud to represent this iconic luxury hotel, The Stafford London, as it regains independent status,” says Ann Sadler, Founder and Managing Director of Sadler&co. “From the history and heritage of its 18th century wine cellars, to quintessentially British fare in The Lyttelton restaurant, to a wide choice of traditional or modern - but steadfastly elegant - rooms and suites, The Stafford is refined, private and a very special place in the heart of London.”

For PR representation in North America, The Stafford London has appointed Jesson + Company Communications Inc. Jesson + Company Communications Inc. is a Toronto, Canada based public relations and communications agency delivering services for clients throughout North America and globally. Jesson + Company delivers the full range of marketing and communications services. With a wide range of clients, Jesson + Company is particularly strong in travel and hospitality, with a portfolio that includes Kempinski Hotels, Lufthansa German Airlines and the InterContinental Toronto Centre among others.

“The Stafford is one of the hidden gems right in the heart of London. Jesson is very proud to be a part of their integrated marketing team and we look forward to introducing North Americans to the wonderful hotel. Located in St. James just steps from Piccadilly, The Stafford is the perfect base for exploring London and with its American Bar and superb staff, it is really the ideal home-away-from-home for Canadian and American travellers,” says Barbara Jesson, President Jesson + Company Communications Inc.

“This is an exciting time for The Stafford London as the hotel is regaining its independent status and joining Preferred Hotels & Resorts. It was important for us to take the time to identify partners that first and foremost share our service and business values,” says Christine Hodder, General Manager for The Stafford London. “We are confident that the new partnerships will only strengthen The Stafford London’s position in the key markets. The team at the hotel is committed to provide our guests with the finest service and unforgettable experiences.”

About The Stafford London:
A hidden gem amidst London's top addresses in the heart of prestigious St James’s, The Stafford London radiates an elegant air of Englishness into an increasingly international capital. From the 380-year-old Wine Cellars to the contemporary Penthouse with views across London's iconic skyline, it is the epitome of quintessential British luxury. Rich in centuries of historic intrigue and providing an award winning personalised guest service, The Stafford offers a gastronomic affair in The Lyttelton restaurant and American Bar, famed as one of London's notable cocktail establishments.

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