Travel is expected to increase across all generations this fall according to a national survey by D.K. Shifflet & Associates. Boomers show the largest increases over 2013 and they along with GI/Silents are the most likely to travel with about six out of ten planning to travel at least once this fall. The number of Millennials planning to travel this year is about the same as last year.
“It’s not all about Millennials. Older travelers are alive and well and continue traveling for leisure,” notes Chris Klauda, Vice President at D.K. Shifflet & Associates. “Older travelers have a more flexible schedule and more disposable income which provides plenty of free time and money to travel. Increased revenue will come to travel marketers who can convince mature Americans to travel to their destinations, hotels and attractions with a great offering.”
Millennials DOB 1981+ Boomers DOB 1946-1964
GenX DOB 1965-1980 GI/Silent DOB pre 1946
In 2012 D. K. Shifflet & Associates began producing quarterly travel intention reports to help marketers anticipate and plan for fluctuations in travel demand and spending. Winter 2015 intentions will be available in November.
Results based on a representative sample of the U.S. population (n=8345) interviewed in July 2014 by D.K. Shifflet & Associates Ltd. DKSA is located in McLean, VA and has, for the last 27 years, provided the Industry’s most complete consumer based travel data on U.S. residents and their travel worldwide.