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RoamingAround Making Guests' Experiences More Engaging with RoamView

Tuesday, August 26, 2014
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As part of its Mobile Engagement platform, RoamingAround is offering interactive virtual property tours enabling potential guests to remotely experience every aspect of the hotel, resort or even city, as if they were actually there. RoamView is enabling hoteliers, event sales teams and tourism bureaus to place travelers in the center of each desired location and surround them with visual elements that make their brand unique.

"RoamView by RoamingAround is designed to help destination marketers upsell guestrooms, event spaces and other property services by offering deeper customer engagement," said Sarah Smith, RoamingAround vice president of sales and marketing. "RoamView showcases a property in a mobile-ready environment, educating guests about a brand by combining actionable touch-points throughout the tour. This not only drives revenue by triggering impulse purchases, such as redeeming offers and upselling rooms, but staff also can send small files to groups, VIP guests and international travelers with meeting RFPs to differentiate from other venues."

RoamView incorporates virtual reality, overhead drone footage, GoPro cameras, educational videos and interactive buttons. These luxury tours can be embedded in the property’s website, app or individual portions can be used as a sales tool or in social media presence for potential guests and meeting planners to experience the hotel remotely from an all-encompassing perspective. From guestrooms and meeting rooms to ski slopes and golf course panoramas, visitors will experience every accommodation, attraction and event space as if they were physically standing on location.

"RoamingAround is taking guest engagement to new heights -- quite literally," Smith said. "We go where very few destination marketers have gone before -- down ski slopes or flying over large resorts -- to show transitions from one area or attraction to another, including beachside, pool, activities, spa, restaurants etc. To be truly engaging and keep people’s attention, marketers need to bring their property, brand, convention center, city center and overall destination to life. Today that can easily be done with RoamView."

RoamingAround will film and photograph rooms, meeting spaces, common areas and other locations of interest, and then render the images to create an immersive and interactive experience of the property, rather than just posting static photos. This helps marketers to differentiate their property over the competition while providing an engaging virtual experience.

"RoamView is one of the custom solutions from RoamingAround designed and proven to differentiate each hotel and allow them to operate better and make its services more engaging," Smith said. "RoamingAround's effective mobile engagement solutions are tailored to each hotel's specific needs, transforming the way hoteliers interact with their customers and promoting the property using the most innovative mobile-marketing techniques. Our Mobile Engagement strategy combines as many as 32 different solutions in unique ways to create the most effective and personalized consumer experience that generates the reaction you want; whether it is a new purchase, redemption of a mobile offer, responding to a market research question, or becoming a brand advocate via viral marketing."

For information on RoamView, call the RoamingAround sales team at (978) 777-8787, or email sales@roamingaround.com. For media inquiries, contact Barb Worcester, PRPRO, at (440) 930-5770 or email barbw@prproconsulting.com.

About RoamingAround
RoamingAround provides a suite of mobile engagement solutions designed specifically for the hospitality industry. Today, your guests live their lives on their mobile devices, and that’s precisely where you need to reach them—before someone else does. From large conference hotels and upscale resorts to independent, intimate boutique properties, RoamingAround’s powerful mobile engagement options can be customized for your property’s individual goals, are compatible with every device on the market and feature vital customer profile and back-end tracking tools for predictive analysis and measurable results. More information can be found by visiting www.RoamingAround.com.

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