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Roedel Companies Announce Partnership with Korn Design

The organization is providing strategic direction for the overall concept and experience at the Hotel Saranac.

Thursday, August 21, 2014
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Roedel Companies
Roedel Companies
Owner/operater + builds and renovates

New Hampshire-based hotel owner/operators Roedel Companies have partnered with Korn Design, a nationally recognized brand strategy and design firm specializing in hospitality. The organization will guide and inspire Roedel Companies as they move forward with the multi-million dollar renovation of the Hotel Saranac in Saranac Lake, New York. Korn Design will reimagine the guest experience, modernize crucial touch points, refresh the visual identity, and craft communications to introduce the many beloved elements of the Hotel Saranac to a broader audience.

Korn Design is working closely with the Hotel Saranac project team to create a new, iconic destination for travelers that captures the true essence of the Adirondacks. The firm is drawing on the history and past traditions within the Hotel and the Village of Saranac Lake to inspire choices that will provide a distinct and unique guest experience while meeting the needs of today’s travelers.

“We are so honored to be invited to participate as part of the team that will not only bring this hotel back to the iconic status that it once held, but elevate it to a nationally-recognized destination,” says Javier Cortés, Partner and Creative Director of Korn Design. “We want to connect the past with the future through a variety of services, experiences and amenities that capture the independent spirit of Saranac Lake.”

“Our goal is to create an experience that results in meaningful connections and exceptional service for our guests,” stated Fred B. Roedel III, Managing Member of Roedel Companies. “With the help of Korn Design, the Hotel Saranac will be transformed into a top-tier destination for visitors and a premier venue for the community to celebrate their milestones.”

The Hotel Saranac will remain closed during construction and reopen in 2015.

About Roedel Companies
Located in Wilton, Roedel Companies maximizes free cash flow and return on investment for hotel owners and investors. The organization has 45 years of experience developing, constructing, managing and designing hotels for its own account and third parties through its subsidiaries RGH Hospitality and ROK Builders. Roedel Companies offers but is not limited to hotel development, construction, pre-opening and management.

Roedel Companies owns and operates nationally branded hotels primarily in the select service segments throughout the Eastern United States. Their properties include a growing portfolio of nationally branded and independent hotels including Hilton Garden Inns, Hampton Inn & Suites, Homewood Suites, Holiday Inns, Holiday Inn Express & Suites, and La Quinta Inns & Suites. Roedel Companies recently added the Courtyard by Marriott in Nashua, NH and the Holiday Inn in Mount Kisco, NY to their hotel portfolio.

For more information, visit www.roedelcompanies.com or call David Roedel at 603-654-2040, ext. 106.

About Korn Design
Founded in 1992, Korn Design is an award-winning brand design and strategy firm with offices in Boston and New York. Headed by Principal Denise Korn and Partner/Creative Director Javier Cortés, Korn Design is passionate about designing high-touch experiences driven by fresh thinking and creative strategy. The firm has brought cutting edge visual acuity, business savvy and imagination to work for top-of-class performing arts, luxury hospitality, restaurant, non-profit, fashion and institutional clients internationally.

For more information, visit www.korndesign.com.

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