Barcelona, - L.E Hotels has signed a multi-year deal with ReviewPro, the leading international provider of online reputation and social media analytics for the hotel industry. The Los Angeles-based boutique hotel group has iconic properties in key global destinations, including New York's Duane Street Hotel, Los Angeles' Elan Hotel and Hong Kong's Empire Hotel. This new partnership includes a comprehensive plan to equip teams at over 80 of the brand’s properties with essential tools to monitor and respond to online guest feedback from across the social web.
Through this partnership, L.E. Hotels will provide additional value to all member hotels with a monthly report on guest satisfaction to assess individual property performance, as well as competitive benchmarking that will identify specific strengths and areas for improvement. These reports will include ReviewPro’s Global Review Index™ (GRI), an award-winning online reputation score, which is calculated from analyzing online reviews in 40+ languages from more than 100 online travel agencies and review sites. Developed in collaboration with mathematicians, hotel industry experts and leading academic institutions, the GRI offers unparalleled analytics for both brands and individual hotels. L.E. Hotels will use the GRI and other analytics provided by ReviewPro to ensure that brand standards, on an operational and service level, are being met, while tracking results to ensure that the hotels deliver memorable guest experiences.
"The use of innovative technology forms a core part of our pursuit for memorable guest experiences and service excellence”, says Efrem Harkham, founder and chairman of L.E Hotels. “I have used ReviewPro at my own hotels for the past two years and have experienced, first-hand, the benefits of proactively managing online guest feedback with their solution. They have an excellent track record of innovation and product development. With this partnership, we will now be able to provide member hotels with these same benefits that will ultimately help us to further improve guest satisfaction and increase revenue for all of our hotels in the collection.”
Another key element of the partnership is that ReviewPro will provide education support and online training for employees at all L.E. Hotels’ properties. ReviewPro has partnered in webinars with Twitter, Expedia, TripAdvisor and Google. Now L.E. Hotels members will have access to this valuable educational content as well as the rest of ReviewPro’s library of training content that provides best practices on how to succeed with today’s digitally connected traveler.
ReviewPro CEO RJ Friedlander adds, "We are excited to work with Efrem Harkham and his team to offer L.E. Hotels’ members valuable insight into what guests are saying about their experiences. Efrem is a true innovator in the hotel industry and we are really proud that he has chosen to partner with ReviewPro in such an important area of his business."
About L.E. Hotels
ReviewPro enables hoteliers and restaurateurs to increase guest satisfaction and grow revenue by proactively managing and improving their online reputation. The company’s suite of web-based tools provides analysis, customer intelligence, competitive benchmarking and reporting to help hospitality professionals maximize their organization’s performance. ReviewPro aggregates hundreds of millions of reviews in 40+ languages from more than 100 review sites, online travel agencies (OTAs) & all major social media platforms. The company has thousands of clients in over 90 countries, including Meliá Hotels International, Kempinski Hotels, Louvre Hotels Group, Library Collection and citizenM.
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