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Starwood Hotels & Resorts’ Eco-Wise Element Brand to Debut in Syracuse, NY

Tuesday, July 29, 2014
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Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced that its trailblazing Element brand is headed to Syracuse, New York. Element Syracuse Inner Harbor will open in early 2018 as part of a massive waterfront redevelopment project along the former Barge Canal. Element Syracuse Inner Harbor will be located adjacent to Aloft Syracuse Inner Harbor, which is set to open in 2015. Both hotels are owned and developed by COR Development Company, LLC, and will be managed by Real Hospitality Group.

“The Element brand is a great choice for the vibrant city of Syracuse and will provide visitors with a smart, sustainable extended stay option within the city’s redeveloped waterfront district,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. "At Element, guests enjoy a bright, energizing environment that's conducive to both work and play, as well as innovative brand-led programming.”

The hotel will be a short walk to Destiny USA Center, a major shopping and entertainment destination with more than 1.3 million square feet of outlets, restaurants and retail stores. Guests will enjoy easy access to nearby attractions including Armory Square – a historic and refurbished area of the city containing shops and restaurants, the Everson Museum of Art, the Rubenstein Museum of Science and Technology and Washington Square Park. The hotel will be just over one mile from downtown Syracuse, approximately two miles from both Syracuse University and SUNY Upstate Medical University, and close to the offices of Lockheed Martin and AXA Financial.

Element Syracuse Inner Harbor will boast 123 stylish, sustainable rooms and suites featuring a fluid design of modular furniture, swiveling flat-screen televisions, large desks with open shelving and custom-designed closets. Rooms will also offer fully equipped kitchens and the signature Heavenly® Bed, and spa-inspired bathrooms will feature an invigorating rain shower and dual-flush toilet. Other brand signatures will include a state-of-the-art, 24-hour fitness center, outdoor pool, and 750 square-foot meeting room with modular furnishings, a flexible layout and state-of-the-art technology that can be customized to meet any business or social needs. Guests can stay on the move with Element’s complimentary bikes to borrow and enjoy fun and free extras including complimentary Wi-Fi throughout the hotel, the signature RISE breakfast, RELAX evening reception, and salon bar carts stocked with premium wines and beers, soft drinks and snacks, available after hours.

“Element is gaining traction throughout North America due to the enthusiastic response of travelers to the brand’s successful positioning and emphasis on clean, sustainable living,” said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. “Equipped with everything guests need for a life in balance, Element Syracuse Inner Harbor will offer an entirely fresh perspective on the extended stay experience.”

Element is the first major hotel brand to mandate that all properties pursue the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) certification for high-performance buildings. It’s recognized as an industry leader in the eco-space, and offers travelers a fresh, reimagined interpretation of the extended stay hotel experience.

About Element Hotels
Element® Hotels is made to order for guests in the know and on the go. Its bright design defies convention, bathing guest rooms and public spaces in natural light. Stylish and sustainable throughout, Element offers extended stay comfort with a conscience and lots of signature amenities from its healthy RISE breakfast and RELAX evening reception to saline swimming pools, spacious fitness centers, bikes to borrow and electric vehicle charging stations. Starwood’s latest brand innovation, Element made history in 2008 as the only major hotel brand to pursue LEED certification for high-performance buildings brand-wide. To date, there are Element hotels in 11 markets in North America with new domestic and international hotels in development. Visit www.ElementHotels.com or connect on Facebook.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries, and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

About COR Development Company, LLC
COR Development Company, LLC was formed in 1998 and is located in Fayetteville, New York. COR is a full-service real estate development company, dedicated to constructing, developing and managing both existing and newly constructed real estate projects. These projects include; industrial, retail shopping centers, professional class “A” office, mixed-use residential complexes and municipal facilities. COR has developed in excess of four million square feet throughout New York State and COR Property Services Company continues to actively manage COR properties and third-party properties as well. COR Development’s current projects include the Syracuse Inner Harbor and Loguen Crossings, both of which are mixed-use urban redevelopment projects, which represent a total investment in the City of Syracuse of almost $700 million. The developments will include a diversity of uses and users, including residential, retail, recreational, educational, business, hospitality, community, entertainment, high-tech research and manufacturing. In addition, COR is also redeveloping the former Mercy Hospital property in downtown Watertown, New York. The redeveloped Mercy Hospital property will consist of class “A” office/commercial space, apartments and affordable housing, investing $60 to $70 million dollars in downtown Watertown. For more information please visit the COR website at www.corcompanies.com.

About Real Hospitality
Real Hospitality Group (RHG) is headquartered in Ocean City, MD with a regional office in Midtown Manhattan in New York City, and comprises a team with more than 400 years of combined hospitality and travel industry experience. The Real Hospitality Group portfolio includes 51 hotel properties with an inventory of more than 6,715 rooms in gateway cities that include New York, Philadelphia and locations in Morgantown, West Virginia as well as Glens Falls, Montauk, New York and Ocean City, MD. The company is a recognized service provider for numerous leading hotel brands as well as a collection of unique independent hotels. RHG focuses on total service property management, revenue performance, guest satisfaction and business development for hotels, resorts and investment ownership groups. For more information, please visit the company website at www.realhospitalitygroup.com.

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