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Latest Figures Show Tampa Hotels Are Top In Florida Competitive Set For Tourism Growth

Friday, July 25, 2014
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Visit Tampa Bay today released the results of the latest STR, Inc. Accommodation Report (June 2014), which shows Hillsborough County leading its Florida competitors in year-to-date (January through June) increases in three key measurement categories. Announced at the annual Trends & Forecasting Forum of the Hillsborough County Hotel Motel Association, the research shows a 5.9 percent increase in Hotel Average Occupancy, a 14.7 percent increase in Revenue Per Available Room (RevPAR) and an 8.4 percent increase in Average Daily Rate (ADR) among Hillsborough County hotels. This puts the area ahead of increases reported for Orlando (4.0, 9.8 and 5.6) and Fort Lauderdale (3.0, 10.1 and 6.9), the two major Florida cities in Hillsborough County’s competitive set in the report.

The Tampa area also had the second highest reported year-to-date increases in all three categories compared to other cities in its nationwide competitive set, including Charlotte, North Carolina, Nashville, Tennessee, Baltimore, Maryland, Milwaukee, Wisconsin, Austin, Texas, San Antonio, Texas, Fort Worth, Texas, and Long Beach, California.

“These are remarkable numbers for our destination in what is a very strong set of competitors,” said Visit Tampa Bay President & CEO Santiago Corrada. “Clearly our sales and marketing efforts are having the desired impact. These increases are a bold statement on Tampa’s growing reputation as a top Florida destination for visitors from around the globe, which we are proud to claim.”

“When coupled with the efforts of Visit Tampa Bay, the Hillsborough County Tourism Development Council, the Hillsborough County Aviation Authority, Hillsborough County Government and the City of Tampa, we are seeing the result of our collective vision that Tampa truly is a destination worthy of domestic and international attention,” said Bob Morrison. “We have more to do, but we believe these partners, and others, joined with our hoteliers must continue this group effort. The data proves it works where it counts - in economic development measurements that directly benefit our local citizens."

Visit Tampa Bay leads the effort of economic development through tourism. The mission of Visit Tampa Bay is to create vibrant economic growth for the Tampa Bay area by selling and promoting the Tampa Bay destination. The independent not-for-profit organization represents more than 700 businesses throughout the area and works to ignite interest for Visiting Tampa Bay.

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