Hotel News
BITAC® Events!
Purchasing & Design East Jul. 15, 2018 More Info 4 Supplier Spots Left
Building Your Hospitality Business
  Are you a member? Log In  or  Sign Up
The Lodging Conference
Send a summary and link to this article
To Email
Your Name
Your Email
Bot Test
To pass the Bot Test, please type the white text that you see in the gray box. This helps us prevent spammers from abusing the system.
Print Printable Version

Insite Group Acquires Banana Bay Resort & Marina In Florida Keys

Wednesday, July 16, 2014
bookmark this
Bookmark to: Digg Bookmark to: Del.icio.us Bookmark to: Facebook
Bookmark to: Yahoo Bookmark to: Google Bookmark to: Twitter
We are on Twitter
Insite Group
Insite Group

Extensive Renovation Planned; Rebranding Effort Will Position Resort Under B Hotels & Resorts® Flag

Affiliates of the InSite Group, a South Florida-based real estate development and investment firm, today announced their acquisition of the Banana Bay Resort & Marina. Located in Marathon in the Florida Keys, the property will undergo an extensive renovation and be positioned as an addition to the B Hotels & Resorts® portfolio.

"The Florida Keys is one of the strongest hotel markets in the United States and the acquisition of Banana Bay Resort & Marina is in keeping with our strategy of acquiring value-added properties in high barrier to entry markets that show significant upside," said Ben Shmul, President and CEO of InSite Group. "This oceanfront resort has tremendous potential with an excellent location and undeveloped, under-utilized beachfront acreage."

Banana Bay Resort & Marina was originally built in 1963 and was redeveloped in the late 1980's. The nine and a half acre property, with tropical foliage and fauna, includes a marina which was recently renovated in 2010. InSite will launch an extensive redevelopment and renovation plan, extending the resort's offerings and amenities. The hotel will continue to operate under its current name during the renovation and will be reflagged upon completion under the lifestyle B Hotels & Resorts® brand.

About InSite Group
InSite Group is a privately owned boutique real estate development and investment firm based in Weston, Florida, specializing in the development and repositioning of opportunistic, distressed and value-added residential, hospitality and mixed-use properties.
Feedback Messaging & Feedback
We welcome your opinion! Log In to send feedback.
Already a member?
Log In
Not yet registered?
Sign Up
Need More Information?
  RSS Feed
RSS Feed
Contact Us
Mobile Version