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Motel 6 Expands Digital Distribution Network with trivago Partnership

Tuesday, July 15, 2014
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Motel 6
Motel 6

Motel 6, known for offering a clean, comfortable room and great service for the lowest price of any national chain and trivago, the largest hotel search website worldwide, today announced a new strategic partnership, whereby all Motel 6 properties will be searchable on trivago.com.

The partnership will showcase more than 1,100 Motel 6 properties, including their newly renovated locations featuring wood-effect flooring, platform beds and flat-screen televisions, making them searchable to trivago’s more than 45 million monthly users.

“Our partnership with trivago will allow us to offer our guests more flexibility to locate and book a room directly to Motel6.com, while reinforcing our commitment to offering a streamlined web and mobile booking experience,” Lance Miceli, Executive Vice President and Chief Marketing Officer, Motel 6. “Now, when consumers search trivago, they will be able to view Motel 6 locations all across the U.S., including our newly-renovated properties, which will be featured as another compelling option for the budget-minded traveler.”

Trivago is a hotel metasearch engine that allows consumers to compare rates across150+ booking sites comparing approximately 700,000 hotels worldwide. On average, travelers using trivago save about 35 percent per booking.

“Our users book hotels with price in mind, so adding Motel 6 to our portfolio is a win for our business and our customers. We are delighted to partner with such an iconic hotel brand,” said trivago’s Jon Eichelberger.

About Motel 6
Motel 6 offers the lowest price of any national chain at more than 1,100 company-owned and franchised locations throughout the United States and Canada. For 26 years, Motel 6 has used the tagline, “We’ll leave the light on for you®,” earning the chain the highest brand recognition in the economy lodging segment. Motel 6 was the first national pet friendly chain, welcoming pets since 1962. Standard amenities include free local phone calls, Wi-Fi Internet access, no long distance access charges, free morning coffee and expanded cable channel line-up. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com.

About trivago
Travelers find the ideal hotel for the best price on www.trivago.com. trivago is the world’s largest online hotel search site, comparing rates from over 700,000 hotels on more than 150 booking sites worldwide. trivago integrates over 82 million hotel reviews and 14 million photos in order to make finding the perfect hotel easier for users. Over 45 million visitors per month find their ideal hotel by using trivago’s various filters and in turn save an average of 35% per booking. trivago was founded in 2005 in Düsseldorf, Germany and currently operates 474 international country platforms in 28 languages.

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