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Hyatt Atlanta Perimeter at Villa Christina Grows HVMG Partnership With Hyatt to Three Full Service Hotels

Thursday, July 10, 2014
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Hospitality Ventures Management Group (HVMG) announced that it will operate the new Hyatt Atlanta Perimeter at Villa Christina, the first new hotel in Atlanta's Perimeter district in more than 25 years and the company's third full-service Hyatt hotel in the last 16 months.

The 177-room Hyatt Atlanta Perimeter is located in Perimeter Summit, an 83-acre, master planned, mixed-use development, combining more than 1.3 million square feet of Class A office with luxury residential and numerous lifestyle amenities at one premier address. The Hyatt was strategically designed and developed to add the convenience and comforts of a four-star hotel to Villa Christina, Atlanta’s premier conference and special event venue. HVMG also will manage the Villa Christina, which is host to more than 200 weddings, meetings and special events annually and offers expansive gardens, meeting and conference space, ballroom and special event facilities, recreational attractions and fine dining.

"With the industry metrics, especially ADR, continuing to grow at historically high levels, these types of multi-dimensional projects will become more prevalent,” said Robert Cole president and CEO of HVMG. "During and immediately following the downturn, our team was immersed in the turnaround of troubled assets. This allowed us to perfect an operational infrastructure and processes that assures success from the start, balancing revenue maximization with efficient operating margins, all while focusing on the guest experience. That discipline has put us in a position to confidently tackle complex projects with numerous and varied business drivers, like the Hyatt Atlanta Perimeter at Villa Christina."

HVMG assumed management of the following other full-service Hyatt Hotels this past year:
o 197-room Hyatt Palm Springs, Calif.

o 395-room Hyatt Regency, Albuquerque, N.M.
“Hyatt Hotels is very proud of our strategic partnership with HVMG," said George Vizer, vice president, franchise operations North America. "Our values and cultures are well aligned, and we could not think of a better partner to represent our brand in this key new project.”

The Hyatt Atlanta Perimeter at Villa Christina features 177 rooms and suites, including bridal suites and a Lanai Terrace overlooking the gardens. The Hyatt also features “Sassafras,” a relaxing new lounge experience to Villa Christina's existing dining venues, which include Cafe Christina for casual lunch and breakfast options, as well as the namesake Villa Christina, an award winning fine dining room specializing in Northern Italian cuisine. An outdoor pool deck with sweeping views of the Atlanta skyline, a state-of-the-art fitness center with private spa rooms, complimentary shuttle service, valet parking, and 24 hour business center services round out the hotel's amenities.

The hotel is located conveniently near the Perimeter Mall and minutes from the Buckhead shopping, restaurant and entertainment destinations. With three MARTA stops in Perimeter Center, the city's downtown attractions, such as World of Coca-Cola, CNN Center, and the Georgia Aquarium, are a short metro ride away. The Central Perimeter also is home to UPS, Cox Enterprises, State Farm and other major corporations.
For additional information, please go to www.HVMG.com.

About Hyatt
Hyatt hotels are smaller-sized properties conveniently located in diverse business and leisure areas. Hyatt hotels offer guests the opportunity to experience authentic hospitality in a vibrant environment. Customers include individual business and leisure travelers, and Hyatt hotels can accommodate smaller scale business meetings and social gatherings.

About Hospitality Ventures Management Group
Hospitality Ventures Management Group is a privately owned, fully-integrated hotel ownership and management group that specializes in turning around and repositioning underperforming hotels as well as maximizing the performance of stabilized hotels. It currently operates 42 hotels in 17 states (coast to coast) totaling 7,619 guest rooms. HVMG operates independent and boutique hotels, resorts, and full-service, select service and extended stay branded hotels under the Hilton, Marriott, Hyatt, Starwood and IHG brands. Visit www.hvmg.com for more information.

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