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Accor upgrades millions of customers' hotel experience through Le Club Accorhotels loyalty program

More generosity and acknowledgment for loyal customers in 2,700 Accor hotels

Tuesday, July 01, 2014
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Accor Hospitality
Accor Hospitality
Parent company of Motel 6, Studio 6

Since launching five years ago, Le Club Accorhotels, Accor's free loyalty program, already boasts over 15 million members. Today, Accor unveils an even more generous program to reward loyal customers on stays across Accor's extensive network of 2,700 hotels around the world, ranging from luxury to economy.

Deputy Chief Executive Officer, Vivek Badrinath, comments, "When guests arrive in an Accor hotel, they expect to be rewarded for their loyalty and appreciate the tailored service we provide. Developing our customers' loyalty is key to creating a preference for our brands at a time when the digital revolution allows us to adapt to their expectations."

Le Club Accorhotels is unique in the hospitality sector because of its flexibility. It is the only hotel loyalty program that enables customers to use their points anywhere and anytime, without date or availability restrictions.

A loyalty program is the third most important hotel selection criteria after geographic location and price*. 83% of Le Club Accorhotels' program members declare that their membership is a key factor when it comes to booking a stay in an Accor hotel*. Recognizing this, Accor is personalizing its offer and acknowledging its most loyal customers with exclusive privileges.

An even more generous and thoughtful program
Le Club Accorhotels offers members advantages at every stage of the customer journey: before their stay, members can enjoy exclusive access to private sales with discounts of up to 50%, and during their stay they can benefit from dedicated services.

Le Club Accorhotels members can now enjoy:

- More privileges: Depending on their status, members can enjoy privileges in the group's global network, whatever the hotel category. Perks range from priority welcome with rapid check-in to access to the Executive Lounge at Sofitel.
- More rewards: Starting July 1st, the program will offer up to 25% more points; fast-tracking guests to rewards more advantageous statuses (Silver, Gold and Platinum).
- More freedom: Members can use the "Booking with Points" function to use loyalty points to reduce their bill when booking on Accorhotels.com and the brands' websites without date or availability restrictions.

Exclusive privileges to enjoy the best of Accor hotels
Brands participating in the program offer the same core advantages: Silver status members receive a welcome drink and enjoy a late check-out, while Gold status members are offered a room upgrade, as well as early check-in.

The group's midscale and upscale brands also offer specific services, such as VIP treatment, depending on member status. In the economy segment, all ibis business card subscribers worldwide obtain direct access to Le Club Accorhotels "Gold" status.

A 100% digital loyalty program
Isabelle Birem, Accor's SVP Customer Relations and Loyalty explains, "In a sector where the upsurge of digital technology is modifying hotel consumer behavior and a key priority, the Le Club Accorhotels program is our principle means of improving our knowledge of guests' preferences, refining the tailored offers we send them, and actively responding to their expectations."

The program's advantages are available via the customer account on Accorhotels.com where members can:

-Manage preferences
-Consult bookings
-Access point history
-Choose rewards (discounts on stays, partner vouchers, convert points into airline miles, etc.)
-Benefit from tailored offers at preferential rates

For every €10 ($13 USD) spent members earn 25 points; when reaching 2,000 points, they receive a €40 ($55 USD) voucher that they can deduct from their bill at a future stay or convert into privileges with one of the program's many partners (airlines, car rental firms, etc.).

Thanks to the Accorhotels.com mobile application, customers' can quickly view their aggregated points, and also display their visual card.

The social dimension is also important: Le Club Accorhotels members earn bonus points when they check-in on Facebook with "Places by Le Club Accorhotels." The Le Club Accorhotels Facebook page already has over 240,000 fans.

* 2013 Accor IPSOS survey of Le Club Accorhotels members

Consult the list of partners and all the information about the program on: www.accorhotels.com/fr/leclub

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