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Marcus Announces Completion of Multi-Million-Dollar Renovation of The Pfister Hotel in Milwaukee

Renovation includes 176 tower guest rooms remodeled to meet the needs of today’s millennial traveler; new club floors offering special amenities and personal attendants.

Friday, June 27, 2014
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Marcus Hotels & Resorts
Marcus Hotels & Resorts

Marcus® Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), today announced its flagship property, the AAA-Four Diamond historic Pfister Hotel in Milwaukee, Wis. has completed the renovation of its 176 tower guest rooms. The completed guest room renovations are part of a multi-year, multi-million-dollar reinvestment in the property, which includes new club floors offering additional enhancements and amenities for guests, a high-tech executive boardroom and a Club Lounge.

“The Pfister Hotel, built in 1893, was purchased out of bankruptcy by Ben Marcus, The Marcus Corporation’s founder, in 1962. The hotel’s tower was originally added to the building in 1966 to meet the growing demand from travelers and to add a contemporary look and modern amenities, while still embracing the rooms in the historic section of the hotel. Once again, the tower guest rooms have been redesigned with today’s modern traveler in mind, while still preserving the art and history that makes the property a unique jewel,” said Thomas F. Kissinger, interim president of Marcus Hotels & Resorts and senior executive vice president of The Marcus Corporation.

The newly renovated tower guest rooms were designed to reflect a vision of livable luxury – blending tradition with modern esthetics and amenities. The power of neutral grays and neutral space is a constant theme throughout, with a pop of imaginative color. Each bathroom features marble vanity tops and flooring, a separate commode stall for privacy and a tiled shower. Designed with the everyday business traveler in mind, the rooms offer guests a comfortable work space – in beautiful style.

As part of the renovations, the hotel introduced two new club floors with added personalized conveniences and services that include access to the hotel’s new VIP Club Lounge on the 23rd floor and a private attendant. “Club floor guests will be greeted with a special welcome amenity and personalized note in an inviting and relaxing atmosphere. Guests in these rooms can enjoy convenient technology amenities, a Keurig coffee maker, and a personal club room attendant to manage any special requests throughout their stay,” said Kissinger.

The Pfister Hotel announced the completion of its Club Lounge in April 2013. The Club Lounge is open 24 hours a day, seven days a week and offers a 100% Satisfaction Guarantee. The Club Lounge is located on the top floor of the hotel, offering expansive views of the city and Lake Michigan. With an atmosphere similar to a home library, guests can enjoy a fireplace, bookshelves, comfortable seating, workstations for individuals and small groups, Wi-Fi Internet access, printers and televisions for monitoring the day’s events. The Club Lounge also offers guests breakfast each morning, snacks and beverages throughout the day and hors d’oeuvres and cocktails in the evening. Guests not staying on club floors can upgrade their room reservation to include Club Lounge access for a nominal fee.

The Pfister’s new executive boardroom, Twenty 3, was also introduced last year. The upscale, high-tech boardroom incorporates unmatched presentation technology, multiple 4K LED monitors, including 3D, gesture recognition, iPad multi-media controls, surround sound and an iMac lab.

“We are extremely pleased with the results of the newly designed guest rooms, and believe our guests will be too,” said Gregory S. Marcus, president and CEO of The Marcus Corporation. “We are committed to the continuous improvement of the hotel. From the décor and personal service to the new Club Lounge and club floors, we are always looking for ways to enhance our guests’ experience. Many guests stay at The Pfister because of its rich history, extensive Victorian art collection and personal service. The renovations allow us to meet the needs of today’s savvy millennial travelers, while also maintaining the historic look and feel of the hotel.”

About The Pfister Hotel
Built in 1893, The Pfister Hotel has been the premier downtown Milwaukee hotel for more than a century, and continues to celebrate a tradition of gracious service and impeccable style; 2013 marked the hotel’s 120th year as an icon in Milwaukee. The Pfister Hotel was purchased in 1962 by Ben Marcus, who vowed to renovate the distinguished hotel to its original beauty. Significant renovations were completed and a new 23-story guest room tower was built. In fall 2012, The Marcus Corporation celebrated its 50th year of ownership of the property.

Home to the largest collection of Victorian art of any hotel in the world, The Pfister is a AAA Four-Diamond property with membership in two of the industry's leading organizations: Historic Hotels of America and Preferred Hotels & Resorts Worldwide. The Pfister Hotel is located at 424 E. Wisconsin Ave. in downtown Milwaukee. More information and updates on the hotel can be found on Facebook at www.facebook.com/thePfisterHotel and on Twitter (@PfisterHotel).

Marcus Hotels & Resorts
Marcus Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), owns and/or manages 19 hotels, resorts and other properties in 10 states. A force in the hospitality industry, Marcus Hotels & Resorts provides expertise in management, development and historic renovations. The company’s portfolio includes a wide variety of properties including city-center meeting hotels, upscale resorts and branded first-class hotels. For more information on the latest news and updates, please visit: http://media.marcushotels.com and follow the company on Facebook and Twitter (@MarcusHotels).

About The Marcus Corporation
Headquartered in Milwaukee, Wis., The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Hotels & Resorts division, the company’s movie theatre division, Marcus Theatres®, is the fifth largest theatre circuit in the United States and currently owns or operates 685 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. For more information, visit the company’s web site at www.marcuscorp.com.

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