The SmarTV Company, LLC (SmarTV) has partnered with Core Media, a leading provider of media solutions in the Caribbean, to take the GuestSmarTV interactive guest experience and engagement platform to hospitality properties throughout the Caribbean islands. In addition, Core Media will act as the preferred advertising agency for SmarTV in the Caribbean, selling AdSmarTV ad types available within the interactive platform to local establishments to generate additional revenue for both the off-property advertisers and the hoteliers participating in the AdSmarTV program.
The GuestSmarTV solution offers hoteliers and their guests instant access to digital entertainment, including Free-to-Guest channel lineups, Video On Demand, and an Interactive Program Guide. In addition, the solution connects guests to hotel services, property amenities, and surrounding area information through TV, mobile and tablet applications.
“This partnership brings the high-tech expertise of SmarTV and its cutting-edge, feature-rich hospitality platform together with Core Media’s extensive sales, marketing and media experience throughout the Caribbean region,” says David Roberts, Executive Vice President of Core Media. “Together, we can offer hoteliers a completely interactive television and mobile experience for enhanced guest engagement. Our solution will provide additional revenue not only to hoteliers to offset their cost of technology but also to local merchants who can promote and drive business to their establishments through the system.”
One of SmarTV’s key objectives is helping hoteliers increase repeat and referral traffic at their properties via a superior guest experience. “SmarTV believes this partnership will not only expand its presence in other geographies like the Caribbean, but also bring a sophisticated guest experience and engagement platform to a region that is so heavily reliant on tourism,” says Michael Infante, Chief Executive Officer for SmarTV.
About The SmarTV Company, LLC
Based in the Westerville suburb of Columbus, Ohio, The SmarTV Company, LLC (SmarTV) specializes in creating software applications, manufacturing hardware solutions, and providing TV entertainment content and advertising services to enhance user experiences and engagement in the hospitality and healthcare marketplaces. At the core of every solution developed by SmarTV is a robust technology platform that uses open standards for rapid application development and seamless integration of multiple systems to create an engaging interactive experience for guests and patients. For more information on The SmarTV Company, visit www.getsmartv.com.
About Core Media
Core Media is an authorized partner for The SmarTV Company in the Caribbean region bringing the hospitality industry a powerful guest experience and engagement platform. They are a local Caribbean company that combines cutting edge technology with the latest marketing trends to ensure their valued clients achieve their goals and are respected as a leading provider specializing in traditional and non-traditional media solutions. Core Media has over 30 years’ experience in the Caribbean and operate from eight offices in the region. In addition, Core Media is part of a Caribbean and Latin American sales and media operation with offices spread the length and breadth of the Caribbean basin and can lay claim to more than fifty years’ experience in the region. Apart from their extensive operations in the English speaking Caribbean they also operate in Aruba, Bonaire and Belize. For more information on Core Media, visit www.coremediasales.com.