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Cendyn/ONE Debuts DATA INTELLIGENCE Platform and Methodology

Cendyn/ONE demonstrates industry leading data solutions at world's largest hotel technology event.

Wednesday, June 25, 2014
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Cendyn
Cendyn
Digital Sales & Marketing Agency

With its unique ability to drive significantly higher marketing ROI for hotels and resorts, Cendyn/ONE has strengthened its position as the industry leader in data-driven digital marketing, offering true "Data Intelligence" solutions. By turning data to insight to action, Cendyn/ONE drives immediate measurable impact. Providing a fully integrated cloud-based software and services platform, the newly launched subsidiary of Cendyn offers a comprehensive solution for hotels' digital marketing challenges, which drives a more profitable marketing outcome and increases overall guest satisfaction and loyalty.

"Cendyn/ONE solves clients' data headaches better than anyone in the industry by capturing guest data and turning it into insights that increase conversion rates and create an immediately measurable ROI," said Cendyn/ONE President Tim Sullivan. "At hotels and resorts, data lives in disparate systems. Our platform brings all data sources into one central location, allowing Cendyn/ONE to glean insights and execute data-driven digital marketing campaigns that drive high value FIT business and shift business from OTA's to direct bookings."

Providing a single integrated view of guest history, value, behavior, desire, intent and engagement, Cendyn/ONE allows marketers to capture, store and analyze a hotel or brand's unique data, creating new and compelling ways to drive digital marketing performance. Cendyn/ONE's team of data integration, analysis and optimization experts seamlessly combine first and third party data sources to create dynamically generated, one-to-one marketing across all digital channels: email, web, display, mobile, video, social and search. This data-driven marketing approach has proven to be four times more effective at generating results than campaigns that do not leverage a data-driven model."

Sara Harper, Director of Marketing at Hotel del Coronado commented, "In response to a very challenging market climate in San Diego, we partnered with Cendyn/ONE to help increase our market share and bookings. In six months, we generated $3.3 million in revenue using Cendyn/ONE's comprehensive marketing platform, far exceeding our expectations."

"To stay competitive, hotels need to utilize the flood of data now being generated by guests through digital channels," continued Sullivan. "Cendyn/ONE's team of data experts have developed a unique methodology that we call Data Intelligence, allowing us to unlock disparate first-party data silos within the hotel enterprise and turn them into highly targeted, and highly profitable digital marketing campaigns that result in brand affinity, guest loyalty and higher ROI."

About Cendyn/ONE:
A part of the Cendyn portfolio, Cendyn/ONE provides a cloud-based software and services platform that delivers an integrated view of guest history, value, behavior, desire, intent and engagement, which is leveraged to drive higher marketing ROI while increasing overall guest satisfaction and loyalty. Our team of experts in data integration, analysis and optimization seamlessly combine first and third party data sources to deliver dynamically generated, one-to-one marketing and advertising across alldigital channels: Email, Web, Display, Mobile, Video, Social and Search. For more information, visit Cendyn/ONE or call 855.795.4832.

About Cendyn:
Since 1996, Cendyn® has specialized in turnkey solutions that drive bottom line results for the travel and hospitality industries. Cendyn features two signature enterprises: Cendyn/ONETM offering unique cloud-based CRM, data-driven digital marketing and interactive design services; and Cendyn Arcaneo®, which features the tools hotels needed to close the sale, as well as end-to-end solutions that are revolutionizing the way meetings are planned, executed and measured. With offices in Boca Raton, Fla., USA, Toronto, Canada and London, England, Cendyn proudly serves over 18,000 clients worldwide. Cendyn is also a known innovator in the coworkplace movement, with its flagship Cendyn SPACES® and M.E.A.T. Eatery & Taproom located in Boca Raton, Fla., USA. For more information on Cendyn's subsidiaries, please visit these websites: www.cendynarcaneo.com, www.cendynONE.com and www.cendynspaces.com, or call 800.760.8152.

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