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SOFITEL SoBed gets on board with La Première by Air France

Wednesday, June 25, 2014
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Sofitel Luxury Hotels announces the arrival of Sofitel SoBed™, an exclusive sleep concept on board La Première by Air France, the designer first class service. Sofitel SoBed™ is a unique bedding concept, designed especially for Sofitel. For this partnership, a quilt and a large pillow stuffed with the finest down have been designed exclusively for the comfort of each passenger.

When the passenger is ready for bed, members of the Air France cabin crew install a mattress on the seat to ensure the greatest comfort. They then place the Sofitel SoBed™ pack, containing the large pillow and quilt. The pillowcase is made of brushed cotton for maximum softness and to ensure a completely restorative night's sleep: a bed worthy of the world's top hotels, and a level of comfort that matches a night in one's own bed.

"As an ambassador for French elegance around the world, Sofitel is delighted to provide the best of French savoir-faire, together with Air France, to ensure magnifique nights. Our challenge was to support passengers in their sleep amongst the stars, with the same level of comfort and luxury as they would enjoy at a Sofitel hotel," noted Rick Harvey Lam, Senior Vice President, Global Marketing - Luxury & Upscale Brands Accor.

"Of all our new offerings, La Première by Air France represents the pinnacle of our commitment to excellence in the French art of travel. With Sofitel SoBed™, this designer suite offers comfort worthy of the best hotels," added Fréderic Gagey, Chairman and Chief Executive Officer of Air France.

Guest experience is at the heart of Sofitel's philosophy, and Sofitel is on a constantly evolving mission to provide to provide guests with the ultimate in beautifully conceived bedroom luxury. Sofitel SoBed™ is a unique bedding concept created exclusively for Sofitel, offering highly discerning guests bespoke mattress, base and featherbed combinations - developed by Epeda and Dumas with bed linens by Yves Delorme. The range is available on the soboutique.com website, so that the comfort of Sofitel SoBed™ can be enjoyed at home every night.

Sofitel, World Class Hotels & French Elegance
Sofitel is the only French luxury hotel brand with a presence on five continents with 120 addresses, in almost 40 countries (more than 30,000 rooms). Sofitel offers contemporary hotels and resorts adapted to today's more demanding and more versatile consumers who expect and appreciate beauty, quality and excellence. Whether situated in the heart of a major city like Paris, London, New York, Shanghai or Beijing, or nestled away in a country landscape in Morocco, Egypt, French Polynesia or Thailand, each Sofitel property offers a genuine experience of the French "art de vivre".
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