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Genares Signs Agreement with Station Casinos

Adds 9 Las Vegas Hotels to Business Travel Advantage Program.

Wednesday, June 25, 2014
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Genares™, the fast-growing reservations technology provider serving hotels worldwide, has inked an agreement with Station Casinos to add nine of the gaming and entertainment company’s Las Vegas properties to its Business Travel Advantage (BTA) program.

“Station Casinos selected Genares as a sales and marketing partner because we offer results-driven methodology, tools and programs – including cutting-edge technology, multi-pronged BTA, GDS connectivity and strong customer service – which will boost their sales efforts and spark growing business to their Las Vegas hotels,” said Debra Taube, Genares’ executive vice president business development.

Among the Station Casinos hotels now being supported by Genares programs are two AAA Four Diamond-rated properties: Red Rock Resort and Green Valley Ranch Resort. With Station Casinos currently investing $55 million in enhancing the facilities at Green Valley Ranch Resort and Red Rock Resort, the Genares connection will improve visibility and hotel booking opportunities in the competitive Las Vegas market at a critical time. The other Station Casinos properties added to the Genares network include: Palace Station; Sunset Station; Boulder Station; Santa Fe Station; Texas Station; Fiesta Henderson; and Fiesta Rancho. www.sclv.com/.

“Genares has become a key resource in the development and execution of our business travel and online distribution strategies. Through our partnership we anticipate continued growth as we strengthen and optimize these valuable business segments,” said Chris Clark, Station Casinos’ Leisure Sales & Online Distribution Manager.

Genares’ BTAdvantage program offers significant technology-based support to member hotels to increase their business travel sales. With the recent addition of web-based SalesConnect, Genares has greatly expanded the scope of how the BTAdvantage sales team and hotels work together to manage account databases and sales activities. Genares recently marked a technology milestone by completing a direct connectivity interface to the Sabre Global Distribution System (GDS), eliminating the traditional use of third-party switches to connect to Sabre and creating a state-of-the-art, seamless environment with multiple advantages for clients.

In addition, the Station Casinos hotels have been added to Genares’ newly introduced BT Hotel Collection website (http://bthotelcollection.com/). The site provides yet another way to promote member hotels to travelers and travel agents seeking distinctive hotel options in specific markets.

About Genares:

Genares a privately-held hospitality reservations technology provider and was created by hoteliers for hoteliers. Genares provides the most hospitality distribution options and is uniquely positioned to provide end to end solutions to hotels looking to maximize their opportunities in fiercely competitive markets. The platform enables a hotel to optimize its distribution by managing all distribution including GDS, OTA, Web (customizable websites and booking/mobile engines), Call Center Services, and Channel Management – from a single real time connection. An extensive 2 way PMS interface library, real time Revenue Management, eMarketing, Business Travel Sales & Marketing and RFP/Consortia programs round out Genares’ full range of services. Genares with general partners Ricky A. Wilkins, Michael G. Wilkins and President Eugene Harris is headquartered in Irving (Las Colinas), Texas with additional offices across the U.S. as well as, in Europe, including Dubai. More information about Genares is at www.genares.com or by calling 817-722-2800.

About Station Casinos
Founded in 1976, Station Casinos owns 18 entertainment destinations throughout Southern Nevada including Boulder Station, Green Valley Ranch Resort, Fiesta Rancho, Fiesta Henderson, Palace Station, Red Rock Resort, Santa Fe Station, Sunset Station, Texas Station, Wild Wild West and several smaller properties under the Wildfire Gaming division.
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