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ONE DAYTONA Selects Hotel Partner

Exclusive Full-Service Hotel to Anchor Victory Circle

Tuesday, June 24, 2014
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Prime Hospitality Group
Prime Hospitality Group
Real Estate Developers/Hospitality

ONE DAYTONA, the proposed world-class mixed-use and entertainment destination across from Daytona International Speedway, selected Shaner Hotels and Prime Hospitality Group (PHG) as its hotel partners. Shaner Hotels and PHG are planning a 145-room, full-service boutique property and are working with global hospitality leader Marriott International to bring an exclusive Marriott Autograph Collection® hotel to Daytona Beach and ONE DAYTONA. Projected to open in 2016 with Bass Pro Shops® and Cobb Theatres, among other tenants, ONE DAYTONA is a joint venture between International Speedway Corporation (ISC) and Jacoby Development.

“We’re very excited about featuring an upscale, full-service boutique hotel as part of the ONE DAYTONA experience,” said ISC CEO Lesa France Kennedy. “This type of property reiterates our commitment to offering an unparalleled hospitality experience for our fans, visitors and residents in 2016.”

The partnership between Shaner Hotels, one of the foremost owner-operator companies in the hospitality industry and PHG, a premier hotel developer in Florida, will offer a new level of sophistication and add to the transformation along International Speedway Boulevard.

“Delivering an exceptional guest experience in all facets of ONE DAYTONA has been a goal from day one and our entire team is excited to announce this partnership,” said Jacoby Development Managing Partner Brian Leary. “Having the opportunity to work with the gold standard in the business – Marriott – and with proven partners such as Shaner and Prime, continues our model of assembling the best possible team to make ONE DAYTONA a reality in 2016.”

"Daytona Beach is already the ‘World’s Most Famous Beach’ and when you add the $400 million DAYTONA Rising project underway at the Speedway to the incredible vision of ONE DAYTONA, we’re extremely proud to be a part of that vision. The strong fundamentals of a thriving visitor, student and business destination is a perfect fit for our full-service strategy and approach to delivering a great guest experience," said Plato Ghinos, President, Shaner Hotels Group. “We feel this is the right product at the right time and we look forward to creating a signature property at ONE DAYTONA that represents the development’s famed motorsports heritage as well as its close proximity to the famous 23 miles of beach.”

Lease agreements have been executed with Bass Pro Shops®, America’s most popular outdoor store, and Cobb Theatres, the highly respected Southeastern-based exhibitor, as anchor tenants of ONE DAYTONA. Terms have been reached with other businesses and announcements on new tenants are forthcoming. These additional businesses will further enhance the exciting environment of ONE DAYTONA.

The first phase of ONE DAYTONA, which includes world class shopping, dining, hotel, theater and other entertainment, is projected to open in 2016.

For more information and the latest project updates, visit OneDaytona.com, follow
us on Twitter (@ONEDAYTONA) or Facebook (OneDaytona).

About International Speedway Corporation (ISC)
International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation's major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern CaliforniaSM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 RacewaySM near Chicago, Illinois; Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen nternational® in New York.

The Company also owns and operates Motor Racing NetworkSM, the nation's largest independent sports radio network, and Americrown Service CorporationSM, a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise. In addition, the Company has a 50 percent interest in the Hollywood Casino at Kansas Speedway. For more information, visit the Company's Web site at www.internationalspeedwaycorporation.com.

About Jacoby Development, Inc.
Jacoby Development, Inc. (www.thejacobygroup.com) is an Atlanta-based real estate development team with a successful track record spanning more than 30 years. JDI has extensive experience managing large-scale brownfield redevelopment projects, structuring complex financial transactions, accessing capital markets, and delivering high quality real estate and energy projects. Founded by Florida-native, Jim Jacoby, the team’s experience includes the successful redevelopment of a former 138-acre steel mill in Midtown Atlanta that became Atlantic Station, one of the largest urban brownfield and mixed-use projects in the country. JDI is currently building Porsche’s North American Headquarters and test track to anchor its Aerotropolis development at the World’s busiest airport in Atlanta and just up the beach from Daytona, previously purchased and completed the reconstruction of historic Marineland of Florida, which reopened in 2006 and recently celebrated its 75th anniversary. About Shaner Hotels

Shaner Hotels is one of the foremost owner-operator companies in the hospitality industry. The current portfolio is made up of 40 properties with over 5,000 rooms, in 17 states and two countries with gross revenues of both owned and managed properties in excess of $150 million. New properties are constantly evaluated as the division continues a conservative yet opportunistic approach to growth. Shaner is an approved management company and franchise of Marriott International Inc., Hilton Hotels Corporation, InterContinental Hotels Group, and Choice Hotels. Obtaining endorsements from these world-renowned companies is a direct result of the organization's commitment to quality and an unwavering customer service philosophy adhered to for more than four decades of hospitality operations. For more information, please visit the company website at www.shanercorp.com.

About Prime Hospitality Group (PHG)
Prime Hospitality Group offers a full array of customizable hospitality services and products under one roof. Perfectly situated within Prime Group's multiple, professional alliances, PHG offers solutions crafted from a broad consensus of skilled disciplines and the experience necessary for the most efficient development, operation and ownership of premium brand hotels including Marriott International Inc., Hilton Hotels Corporation, Intercontinental Hotels Group and Choice Hotels, as well as restaurants and conference facilities. PHG spans national and international hotels, restaurants, financial institutions and individual entrepreneurs who benefit from a comprehensive team approach. With world class resources and services, PHG identifies, develops and operates hospitality investments and the master plans, mixed-use and urban environments suitable for those investments. For more information, please visit http://www.primehospitalitygroupus.com.

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