As inventor of the multi-function showerhead and handshower, Hansgrohe knows a thing or two about the shower and has been innovating in the plumbing industry since 1901. Its new Select technology makes the showering experience even more personal as it allows users to choose between various spray modes. To celebrate, the company will be rolling out a multi-phase, multi-platform social media campaign entitled #SelectHansgrohe that focuses on the positive effects of the shower and highlights Hansgrohe's latest Select products. The campaign will kick off on June 1 with a month-long #SelectYourself contest on Facebook and will be followed by other interactive initiatives through the year.
#SelectHansgrohe begins with a simple question, “Where do you get your best ideas.” Hansgrohe believes it is in the shower and will fill its Facebook page with fun facts and figures, polls and images throughout the month of June. It will also invite users to chime in using #SelectHansgrohe. The #SelectYourself sweepstakes will run concurrently and offer participants the chance to become one of 500 Select Ambassadors who will win the Raindance E Select 120 AIR handshower. To vie for the prize, users must earn points, which are "unlocked" by engaging in fun activities across social media platforms. Official rules and more information for #SelectYourself can be found at www.tinyurl.com/SelectYourself The #SelectHansgrohe campaign headquarters can be found on Hansgrohe’s Facebook page @HansgroheUSA on the “SelectHansgrohe” tab.
The #SelectHansgrohe campaign is part of Hansgrohe’s effort to engage its fans and followers, as well as spread the message that showering is not just an everyday ritual. It plays a key part in our overall well being, providing a soothing retreat and even sparking creativity. According to cognitive psychologist Scott Barry Kaufman, Ph.D., who has worked with Hansgrohe to study showering and its effect on human behavior, “The relaxing, solitary and non-judgmental shower environment may afford creative thinking by allowing the mind to wander freely, and causing people to be more open to their inner stream of consciousness and daydreams.” Hansgrohe’s Raindance E Select 120 AIR handshower fits the bill when it comes to creating this type of healthy showering setting. With the option of three soothing jet sprays (Rain, RainAir and Whirl) available at the simple touch of the Select button, it offers a truly custom showering experience.
As #SelectHansgrohe continues, social media users should stay tuned for announcements of the other campaigns, including #WaterSelfies on Instagram, #SelectPassion on Pinterest and ending with #SelectChange on Facebook.
About Hansgrohe: Founded in 1901, Hansgrohe is the premium brand for bathroom and kitchen fixtures, and a market leader in showers and shower systems, as well as thermostat, pressure balance and ceramic cartridge technology. A winner of numerous awards throughout the world, Hansgrohe is regarded as one of the leading innovators in technology and design, with inventions such as the adjustable wallbar, multiple-spray handshowers and showerheads, the QuickClean™ function and AIR and water-saving EcoRight™ technology. These and other original products have helped reinvent the modern bathroom as a more functional, more comfortable and more beautiful living space. It is no coincidence that Hansgrohe’s offerings can be found in prominent and prestigious projects such as the Aqua Building in Chicago, Terminal 5 in London’s Heathrow Airport, Las Vegas’ City Center, Jean-Marie Massaud’s Chivas Stadium in Mexico, and the Masdar City Institute of Science and Technology in Abu Dhabi, among others.
Based in Schiltach in the Black Forest region of Germany, Hansgrohe has a global workforce of about 3,200 employees and serves customers in over 130 countries through 42 subsidiaries and branches. Known for taking tough action against product piracy and intellectual property theft, the company currently operates 10 manufacturing facilities, including six in Germany, as well as single plants in France, the Netherlands and China. In addition, the company manufactures and assembles many of its Hansgrohe-branded products for North America at its modern manufacturing facility in Alpharetta, Georgia, in the United States.
About Axor: Axor, the designer brand of Hansgrohe SE, successfully realizes “Designer Visions for Your Bathroom." In cooperation with Axor, leading product designers, architects and interior designers develop their vision for the bathroom as a living space. The Axor collections offer a great number of unique and sustainable solutions to create personalized bathrooms of the highest aesthetic and technological levels. To date, Philippe Starck, Antonio Citterio, Jean-Marie Massaud, Patricia Urquiola, as well as Ronan and Erwan Bouroullec have created Axor collections. They all contribute towards making life in and around the bathroom a little more meaningful and beautiful. The Axor brand is headed by Philippe Grohe.