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Marks Hotel Glasgow Drives Revenue Across Multiple Channels with Pegasus Connect+ Premium

Friday, May 23, 2014
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Pegasus Solutions, Inc.
Pegasus Solutions, Inc.
Connecting hotels to sources of business

Marks Hotel Glasgow has leveraged Pegasus Connect+ Premium to drive revenue across multiple channels. By using the comprehensive solution from Pegasus Solutions, the boutique hotel is able to affordably attract worldwide bookings through the global distribution systems (GDSs), online channels, and both its desktop and mobile sites at www.markshotels.com.

“Our hotel caters to a broad range of travelers visiting Glasgow’s city center with a variety of room options and styles,” said Rachel Jones, revenue manager for Marks Hotel. “That requires us to have a diversified selling strategy that reaches across guest profile and booking behavior – from the business traveler using a corporate buyer, to the leisure traveler on an online travel site, or the student on an Android.”

Marks Hotel is situated on Glasgow’s trendy Bath Street. It keeps in theme with its urban surroundings, providing suave and stylish décor. With 103 guestrooms that include twin, triple, family and executive rooms, Marks Hotel also offers a touch of luxury with five duplex suites offering stunning panoramic views of Glasgow. The hotel’s One Ten Bar & Grill serves locally sourced food in stylish surroundings.

“With Pegasus Connect+, we give hotel clients three levels so they can choose a selling strategy in-line with their sales objectives,” said Alexis Dobbelaere, senior vice president of global sales, Europe for Pegasus Solutions. “Marks Hotel was in the ideal position to leverage all of our sales and marketing tools offered in Pegasus Connect+ Premium to span every selling opportunity.”

Pegasus Connect+ Premium delivers affordable connectivity to the GDSs and more than a thousand online channels. It also includes PegasusView Market Performance business intelligence, as well as comprehensive sales consulting and support targeting global sources of demand business from corporate buyers and Travel Management Companies (TMCs). Finally, with the OpenView Internet booking engine, a customized tool to engage guests on the hotel’s desktop website, and Open Hospitality’s OpenFlex with responsive design, Marks Hotel drives profitable direct bookings.

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