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Starwood introduces The Luxury Collection Brand to New Mexico with La Posada de Santa Fe

Ceremonial Flag Raising and Celebration Marks Historic Hotel to Join Growing Ensemble of Global Treasures.

Monday, May 19, 2014
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La Posada de Santa Fe, a Luxury Collection Resort & Spa, today became New Mexico's first Luxury Collection hotel, joining the brand’s prestigious ensemble of 86 world-renowned luxury hotels and resorts, with a celebration inspired by Santa Fe's unique southwestern cultural influences.

"Each Luxury Collection hotel is a singular reflection of its place in the world and its place in history, and La Posada de Santa Fe perfectly represents those values, having played a major role in the evolution of Santa Fe as an art community and a tourist destination," said Joseph Smith, founder, 1754 Properties, which owns the hotel. "When Abraham Staab built his magnificent mansion here in 1882, he did so with the intention of welcoming friends and family to this remote Southwestern outpost that he and his wife, Julia, so adored. The Staabs established a tradition of elegant hospitality that continues to guide and inspire our operations to this very day. We're certain that by joining The Luxury Collection, La Posada de Santa Fe will be able to reach a broader audience of sophisticated travelers who will not only appreciate the authentic and original experiences that make this hotel and destination so special, but also the resort's lush, six acre campus, luxurious spa and award-winning restaurant and bar."

"We're excited for La Posada to keep their authentic identity while gaining attention as part of this exclusive brand," said Monique Jacobson, New Mexico's Cabinet Secretary of Tourism. "This type of partnership brings new awareness to New Mexico as an upscale travel destination and ultimately benefits the entire state."

La Posada de Santa Fe, a Luxury Collection Resort & Spa, is situated on six landscaped, art-filled acres in downtown Santa Fe and features a curated collection of art from 40 established American artists. The resort's 158 guest accommodations include authentic adobe casitas, originally built for visiting artists, spread throughout the campus, and guest rooms in the French Second Empire-style 1882 Staab House mansion. The resort’s spa offers contemporary and Native American style treatments.

“Starwood is thrilled to welcome La Posada de Santa Fe to The Luxury Collection brand as a hotel that is at once a portal to the rich cultural heritage of Santa Fe and a gateway to experience the city’s contemporary art, design and cuisine,” says Paul James, global brand leader, The Luxury Collection, St. Regis and W Hotels Worldwide.

In celebration of the hotel's rich history, the afternoon's festivities were punctuated by dance performances by a troupe of Tesuque children and a blessing from Travis Vigil, Tesuque Tribal Council Member, which was particularly special because the hotel site once was Tesuque land. The Very Reverend Peggy Patterson, Associate Priest of the Church of the Holy Faith, also blessed the hotel in tribute to Abraham Staab, who contributed generously to the building of the church.

“Santa Fe’s charm as a tourist destination and a top five arts destination in the US, is due in no small part to its one-of-a kind hotels,” said Peter Ives, mayor pro tem, city of Santa Fe. “By bringing one of the most influential brands in hospitality to Santa Fe, La Posada is once again helping to further distinguish our city as a premier southwestern destination. I could not be more pleased to welcome the Luxury Collection of hotels to Santa Fe.”

For more information about La Posada, a Luxury Collection Resort & Spa, please visit www.luxurycollection.com/laposada.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,200 properties in 100 countries and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest(R) (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

About the Luxury Collection Hotels & Resorts
The Luxury Collection® is an ensemble of hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world's most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination's indigenous charms and treasures. Magnificent decor, spectacular settings, impeccable service and the latest modern conveniences combine to provide a uniquely enriching experience. Originated in 1906 under the CIGA brand as a collection of Europe's most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble of more than 85 of the world's finest hotels and resorts in more than 30 countries in bustling cities and spectacular destinations around the world. The Luxury Collection includes award-winning properties that continuously exceed guest expectations by offering unparalleled service, style and class while celebrating each hotel's distinctive heritage and unique character. All of these hotels, many of them centuries old, are internationally recognized as being among the world's finest. For more information, please

visit www.luxurycollection.com

About La Posada de Santa Fe Resort & Spa
La Posada de Santa Fe, a Luxury Collection Resort & Spa, combines artistic beauty and legendary history creating a true artistic oasis in the heart of Santa Fe, New Mexico. The AAA Four Diamond-rated resort features enchanting adobe-style architecture, vibrant artwork and a lavish spa. Located downtown, near the Santa Fe Plaza, the resort offers easy proximity to the city’s best shops and art galleries. La Posada de Santa Fe is nestled on six historic landscaped acres and features 158 casita-style guest rooms including 30 suites, with traditional viga and latilla ceilings, local artwork, stylish furnishings, contemporary technologies, and, in many, kiva fireplaces and shady patios. For additional information please visit www.laposadadesantafe.com

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